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10 of the Best Email Marketing Books You Should Be Reading

Best Email Marketing Books
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The editors at Solutions Review have rounded up the best email marketing books that are worth reading based on relevance, ratings, publication history, and ability to add value to a business.

Finds SR 106There are plenty of free marketing resources available online, but sometimes, it’s better to do things the old-fashioned way, especially since few resources can match the depth of a good book. Solutions Review has researched some of the best email marketing books on the market and carefully selected the following titles based on their overall industry relevance and popularity, ratings, publication history, and ability to add business value.

Below you will find a library of the best email marketing books from recognized leaders, experts, and tech professionals. These posts contain what even the most persistent marketing professionals have to offer. The books are listed alphabetically based on their titles.

Best Email Marketing Books You Should Read


Email Marketing For Dummies

Our advice: Written by professional marketer and educator John Arnold and updated to reflect the many recent email marketing trends, this popular book contains valuable insights for enterprise marketers and small business owners alike.

Email Marketing For DummiesThis popular and easy-to-read guide was published in 2007, and updated in 2011 to reflect new and emerging trends in the world of email marketing. Although a decade has passed, the book is still packed with insights and advice that small business owners and marketers across industries can use to develop and deliver smarter email marketing strategies. Specific topics covered include email marketing goals, building lists, creating messages, tracking results, staying compliant with anti-spam laws, interpreting results, how to integrate social media, types of content to include in your messages, and more.

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Email Lifeline: How to Increase Email Marketing Profits 300% Using a Simple Formula

Our advice: If you are hoping to improve your ROI for email marketing, this book can help you. Written by Anik Singal, one of the leading experts in email marketing, this title will teach you the tactics and strategies you need to increase email marketing profits for your business.

The lifeblood of emailThis compact book can be completed in two sittings and will help marketers understand the factors that influence the success or failure of an email marketing campaign. As one of the most popular email marketing experts, Anik Singal has been featured in BusinessWeek, Inc500 and other international publications. With this book, he took his years of experience and compiled it into a book that helps marketers build an email list, understand the value of email traffic, know what products to promote, learn why event-based marketing is so profitable, and more.

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Demystifying Email Marketing: Build a Huge Mailing List, Write Convert Copy, and Make More Sales

Our advice: This second edition of Matthew Paulson’s book includes new tips and strategies to help you improve your email deliverability, generate more revenue, comply with the GDPR, and more.

Demystifying Email MarketingDemystifying Email Marketing Written by Matt Paulson – Founder of MarketBeat, the financial media company 5000 Inc. The 256-page title will offer its readers valuable insights about Proven strategies for building lists, optimizing your email marketing funnels, increasing your engaging customer audience, keeping your emails out of your spam folder, creating new revenue streams, and more. The second edition contains a new chapter to teach marketers to increase subscribers and generate revenue through push notifications.

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Email Marketing Rules: Checklists, Frameworks and 150 Best Practices for Business Success

Our advice: The third edition of Chad S. White’s popular book contains updated information to help marketers understand email metrics, interpret email campaigns, and craft copy that communicates with readers.

Email marketing may be one of the oldest and most effective marketing tools, but that doesn’t mean everyone knows how to use it well. That’s why Chad S. White this book. Throughout all 488 comprehensive title pages, readers will understand the power that email marketing has and use it in cost-effective and profitable ways. White’s book also comes with tactical checklists to follow, step-by-step instructions for best practices, tips for crafting relevant messages, tools for workflow automation, and strategic frameworks designed to help marketers improve their messaging and targeting.

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Mass Email Marketing: A Practical Philosophy to Revolutionize Your Business and Delight Your Customers

Our advice: Curious about what your overall email marketing strategy looks like? Kath Pay’s comprehensive guide will help you learn how to break through barriers, improve business performance, and serve your customers better than ever before.

Mass Email MarketingWritten by Cath Bay, a celebrity marketing speaker with over twenty years of industry experience, Mass Email Marketing It offers readers an up-to-date guide packed with practical tips, inspiration, and thought leadership designed to help marketers take their email marketing efforts to new heights. Readers will learn to develop intuitive tactics that improve their email marketing prowess, craft messages that resonate with customers, understand how “helpful marketing” can be key to achieving their goals, apply scientific methods to your marketing strategies, and more. The book can be a great resource for beginners and email marketing professionals alike.

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Master the basics of email marketing analytics

Our advice: This expert-level guide will walk you through all the metrics and KPIs you should use to measure the success of your email marketing efforts and help you connect with a more engaged audience.

Email Marketing AnalyticsIf a company wants to reduce CPA and increase ROI for email marketing, they need to make email analytics a top priority. It is not always easy to keep track of analytics, especially for marketers who do not have experience in this particular field. This is where Himanshu Sharma’s book can help. Sharma is the founder of a digital marketing consultancy that specializes in analytics, and he has used these experiences to write a book filled with technical insights and best practices that businesses of all sizes can use to improve their email marketing programs and strategies.

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The New Email Revolution: Save Time, Earn Money, and Write Emails People Really Want to Read!

Our advice: Robert W. Bley has spent decades of experience as a copywriter and marketing consultant and turned it into a book that teaches you how to improve email marketing using best practices, strategies, and templates.

The new email revolutionreaders The new email revolution You can expect to learn about email templates, optimize messages, write interactive emails, measure deliverability, track other analytics (eg bounce rates, open rates), and integrate different media into an email. The book will also help readers determine the correct length of the email and get people to reply to their emails. Robert Bley has written more than 90 books during his long career. This title has developed to be of value to aspiring, energetic and seasoned marketing professionals alike, no matter what industry they work in.

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The SaaS Guide to Email Marketing: Convert leads, increase customer retention, and lock in more email recurring revenue.

Our advice: SaaS marketing can look a little different than it does in other markets. With this book, you can provide your marketing team with industry-specific best practices that will help them convert more leads and increase revenue.

SaaS Email MarketingThis book will guide SaaS companies through creating compelling email messages, optimizing them for the right audience, improving the performance of every email they send, creating processes that drive growth, and more. Readers can expect to walk away from this 250-page book with the knowledge they need to sell to their target audiences, generate more revenue, grow email weekly subscriptions quickly and know when (and how) to charge a subscription fee. The title was written by Etienne Garbogli, who has years of experience as a consultant and innovator in the areas of technology, product design and marketing.

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The Ultimate Guide to Business Email Marketing

Our advice: Despite the importance of email marketing, making your messages stand out in someone’s inbox is becoming increasingly difficult. Through this book, industry expert Susan Gunelius will help you learn how to attract (and retain) a customized audience.

The Ultimate Guide to Email MarketingBefore a company can start making profits from their email marketing efforts, they first need to build a solid foundation of engaged followers. It doesn’t happen overnight, which is why Susan Gunelius — CEO of a marketing company and author of multiple books — has written a book to help readers develop an email marketing program that turns subscribers into customers. Readers will also learn to use free content to drive subscribers, build conversion funnels, keep readers engaged, automate their email access, and more.

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300 Email Marketing Tips: Decisive Tips and Strategy for Converting Subscribers into Buyers and Growing a Six Figure Email Business

Our advice: This accessible book by email marketing expert Mira Kothand goes beyond just “building an email list” and delves into what it takes to develop a meaningful email marketing strategy that can generate real revenue.

300 Email Marketing TipsMira Kothand has written a book that can provide email marketers of all levels of experience the answer from a fresh perspective about what factors are missing in their marketing strategies. Readers will get to know why email marketing is important to branding, understand what a greeter has to do to capture a reader’s attention, see first-hand what an enhanced email calendar looks like, and more. A respected writer with a popular website and several bestsellers to her name, Kothand has taken her experience and turned it into an accessible book for anyone looking to improve their email marketing efforts.

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Read now: Best Email Marketing Solutions to Consider And Best Email Marketing Automation Courses

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