Affiliate Programs

3 Tips to Get Started with Affiliate Marketing

3 Tips to Get Started with Affiliate Marketing
Written by publishing team

Opinions expressed by entrepreneur Shareholders are their own.

Twenty-four percent of Americans want to start their side business this year as a way to earn passive income or diversify their income potential. After 2020, we’ve learned two important lessons: We need to be creative to stay ahead, and remote work gives us that extra time we need to start a side hustle.

One of the thriving aspects is affiliate marketing. Adobe Analytics expects e-commerce to reach the trillion dollar mark for the first time in 2022. With the rise of influencers and social media platforms, affiliate marketing is fast becoming one of the biggest sources of income online right now.

An affiliate marketer promotes offers or products that relate to them and/or their interests. It often appears very organically, and you most likely won’t even notice it’s an upgrade at all. Whether you’re aware or not, you’ve seen affiliate links everywhere, from the subtle (or inaccurate) product promotions of a social media influencer to the publisher’s affiliate disclosures at the beginning or end of an article.

One of the biggest misconceptions about affiliate marketing is that it takes a lot of work. But it’s easy to become an affiliate marketer, and you don’t need massive followers on social media. All you need is an internet connection and a social media account. The best and quickest way to get started is to use a full-service affiliate platform with a powerful affiliate marketplace. My company has helped sellers connect with over 25,000 global affiliates in 40 different places.

Here are three easy tips to help you make maximum impact when starting out with affiliate marketing.

You have to start with the right audience

Get started on a social media platform that best suits your audience and content. The easiest place to start is with the social platform you already have, so you can take advantage of your familiar followers first. Are you targeting an older demographic? Facebook use. Are you planning to upgrade to a younger demographic and want to focus on attractive or creative promotions? Use Instagram or even TikTok or Pinterest.

On your favorite social media platform, start expanding your followers beyond family and friends. Interact with other people who have similar interests to you. If appropriate, follow the hashtags or join groups to discover who these people are. Create content that adds value to your audience. You can get ideas by seeing what other people are doing in the space. You want to be authentic, and people will interact with you naturally.

Related Topics: How to Build a Trusted (and Profitable) Affiliate Network from Scratch

Need to refine stature

You don’t want to just promote any kind of product. You want to be authentic and believe in the products you promote. Are you an expert on the subject? Take your testimonials and use them to your advantage when partnering with products. What is your passion? Look at the content you publish regularly and identify the topics that exist. For example, if you share a lot of photos about fitness, this is your specialty. Or take a unique life experience and translate it into products you might use.

One of the easiest ways to differentiate yourself from other affiliates is to look for fringe products. These are non-traditional products and brands. Sure, it’s great to be excited about a brand with a household name, but those affiliate programs are really crowded and don’t offer high paying commissions.

Related Topics: 10 Questions to Ask Before Deciding Your Target Market

Be creative and promote your products to maximize revenue

The more authentic you are when promoting products, the more you will sell to your audience. Unlike influencers, affiliate marketers have to choose how they post to promote their unique affiliate links. For example, you can make a side-by-side comparison of ingredient labels between a brand with a big box and the smaller product you’re promoting.

Promoting your product goes beyond social media, and as an affiliate, you have the ability to decide what other channels to use. You can capture emails on your social media accounts and send email lists. Or, with a little extra money, you can create original or image ads to target people outside of your social media and email circles but who are interested in your niche.

Depending on the platform you use for management, affiliate marketers can earn up to 100 percent commission every time someone buys through your unique referral link.

Related Topics: Affiliate Marketing vs Influencer Marketing: What Should Your Company Use?


About the author

publishing team