What is affiliate marketing? Simply put, when an official affiliate of a brand or company receives funds to generate leads and transactions. Although easy to understand, this process seems to frighten people who don’t know if they should make a leap of faith.
Well, statistics confirm the reasons for joining affiliate marketing. For example, there is an average growth in affiliate marketing spend of 10% per year, which means that 81% of companies use this tactic. Now that you’re clear on why you should consider life as an affiliate, here are the straightforward steps to get started.
A/B . test
A/B testing or cross-sectional testing is synonymous with websites. By toggling certain items and collecting data, you identify features that help or hinder your e-commerce sales. The same goes for affiliate channels because not every brand will be suitable for your platform. Choose poorly and it may take some time before you start making profits.
Alternatively, the partners you think will be profitable may not be able to achieve success. It’s all about praising your customer base by encouraging people to click on links that are likely to interest them. Amazon Associates is often at the top of the list of affiliate programs worth using, but even they have drawbacks, such as low cookie life and low commission rates. Don’t rush into anything from the start.
Shoppers often read reviews before buying, because they want to make sure they don’t fall into the trap. Currently, nearly 80% of online customers report trusting reviews as much as recommending them to a friend or family member. This is the real strength of the broker, which is why you should build a good reputation as a reliable reviewer.
Once you have a base, your audience will come to you for information on a range of topics, enhancing your ability to make money from affiliate marketing. The key is to start in your specialty and then branch out into different sectors because reliability is an integral part of your success.
Use a lot of resources
There are several ways to reach audiences, from writing blog posts to posting photos of influencers on Instagram. Most are effective in their own way, and it’s important to consider incorporating as many into your strategy as you have set a solid base. After all, it is easier to reach larger numbers of people.
As always, evaluating social media channels should be your top priority. The big three platforms welcome billions of unique users every day, so you won’t want to miss this action. However, don’t forget the likes of YouTube and LinkedIn too. Also, an email campaign has its advantages, as does text messaging and freebie marketing.
Stay on top of trends
Affiliate marketing is very competitive. This shouldn’t surprise you, as marketing is a dog-eating world, but it should shift your focus to the topic of trends. Trends come and go and the remaining update could be enough for affiliates to continue engaging a healthy consumer base.
The best example of this is the change from large affiliates to barebones influencers. With the growing popularity of social media platforms, influencers have begun to raise awareness of specific products and services. Alongside developments in SEO – such as lengthy keyword searches – influencer affiliate marketing has flourished and is still going strong today.
Have you dreamed of becoming an affiliate marketer? It’s not as challenging as it appears on the surface.