Blogging is a great way to enter the world of social media and content marketing for your business. It not only helps in keeping your online community active but also provides you with a platform that more people around the world will know about. In addition, blogging can increase your search engine ranking if done right. In fact, there are many tools that allow you to measure the effectiveness of your blog posts in terms of their reach and readability. The secret to all of the above-mentioned success is an effective email marketing strategy.
In this blog post, Peter DeCaprio will discuss five techniques or ways you can smartly leverage email marketing to improve your blogging strategy:
1) Take advantage of our newsletter to encourage blog engagement:
Many people in the world of blogging and content marketing miss the opportunity to build a loyal online community. In fact, they also failed to communicate with their readers. However, things can change when you have an effective email strategy. With the help of newsletters, you can notify your audience of new blog posts through emails. In return, you not only get feedback from them but you also create a loyal online community that is willing to interact with your brand frequently.
2) Increase ROI with Autoresponder Messages:
Through this technique, you can send pre-written letters or welcome letters to new subscribers who join your mailing list for the first time. You can use these messages by including your blog post titles and URL in the signature line. This will help build trust among your new readers and encourage them to visit your site more often.
3) Giving up something useful in return:
Peter DeCaprio says that you don’t need to go through the traditional method of giving free gifts with every email in order to get subscribers to your email list. All you have to do is search for compelling offers that are exclusive, registered only on your site, or offered for a limited time. You can offer discounts on newsletters, free downloads of upcoming e-books, etc. in exchange for an email address from people who visit your website. It will definitely increase your email subscription rates!
4) Encouraging Social Participation Using Incentives:
While blogging is a great way to interact with your audience as well as improve your search engine ranking, it can become even more profitable when you encourage social engagement. In fact, many blogging platforms will allow you to integrate share buttons for email, Facebook, Twitter, and Google+ into your blog posts. You can place these buttons at the end of each post so that readers have additional options if they choose to share your content with others.
5) Track your progress with analytics reports:
You don’t need to review every step to gauge the effectiveness of your email marketing strategy to boost your blog’s reach or grow your subscriber list. In fact, all you have to do is connect to a tool that provides analytic insights into your open rates, referral traffic, engagement rates, and social media reach. Not only will this help measure the growth of your email list, but it will also act as a guide to optimizing your blog posts for better interaction with your audience!
If you want to learn more about how blogging can benefit your business online presence, feel free to contact us today!
Blogging is one of the most effective ways to grow an online platform that offers vast opportunities to businesses all over the world. It allows businesses to gain brand visibility by creating unique content that is shared on many other platforms like Facebook, Twitter, etc. However, without an effective email marketing strategy, it is difficult to reap all these benefits from blogging. In fact, bloggers are often stuck with poor open or conversion rates. If you are also looking for ways you can improve your blog’s performance through email marketing, feel free to follow these helpful tips!
Keeping these points in mind can help you achieve your goal of creating a blog that serves as an effective marketing tool. With the help of extensive research and analysis, you will be able to find out what it takes to create a loyal online community on your blogging platform. This will open the door to increasing profitability through various monetization methods including ads, affiliate programs or sponsored posts.
So, if you want to gain subscribers to your email list and improve your site’s search engine ranking at the same time, don’t forget to follow our tips on “what to do before starting a new blog”. Give yourself a chance to follow in the footsteps of a successful blogger and end up with more traffic over time!