Becoming an affiliate may seem like the most obvious thing in the world: after all, what’s so complicated about posting a few links on your website and then watching the money pour in? However, while it is indeed easy to create an affiliate account, it can be difficult to master it and take full advantage of the tools that are given to you.
The best benefit of affiliate marketing as compared to other types of digital advertising is that it requires fewer additional touches and is one of the most “passive” ways to make money online. Once you have your links, banners, and widgets set up and tuned, you can forget about them for a year or two, letting them drive you profit in the background.
We asked our friends at Changelly to share their expert advice on how to increase affiliate earnings. Changelly has been with cryptocurrency for more than six years and operates an ecosystem of crypto-related services, including Instant exchange and a full-featured trading platform that is friendly to beginners.
How to earn more affiliates
There are three main challenges when it comes to making money as an affiliate:
- Choosing the right partner
- Tempt your audience to click on your affiliate links
- Expand your audience and grow your platform.
All three of these elements are equally important to increasing your affiliate income. For example, huge audiences and a first-class banner position are not worth much if you work with a platform that makes it impossible to get paid or has low commission rates. Not to mention that if you advertise a bad product or service, your audience may turn away from you. You should always do a thorough research of the companies you plan to become an affiliate with.
Sometimes earning more affiliates can be as easy as finding an affiliate partner who pays with cryptocurrency or your national official currency – this way, you won’t have to worry about bank/Paypal fees and paper transfer rates.
Not all affiliate programs are created equal: While small businesses typically tend to offer higher rates to entice large platforms and influencers to work with, they are harder to advertise and have limited resources. In other words, there may not be much potential for growth. However, larger affiliate programs are often less private, while smaller programs may be willing to negotiate higher commission rates for old partners and higher-traffic affiliates.
Do not be afraid to join several affiliate programs at the same time, but be careful not to oversaturate your page with joint content and ads – which can annoy your audience.
Once you’ve decided which programs you want to join, it’s time to make the most of your time with them. Here are five tips from Changelly on how to make more money as an affiliate marketer.
Tip 1: Try the platform or product you are advertising
This is the first thing you should do when you join (or plan to join) a new affiliate program – find out not only about the company you want to advertise but also about their actual product. The more you know about it, the easier it will be to plan your affiliate campaign.
Humans are not stupid: even if you write a promotional post in your own style with your own hand, they can often tell if your opinions are not true. That’s why it’s so important to try out the product or service that you introduce your audience to. A review based on your personal experience may not be as favorable as the one written by your partner’s PR team, but real opinions matter much more than empty, uninformed praise.
After all, your audience is checking your page because they are interested either in you, your product or your opinions. Therefore, the more original your suggestion is to use the service that you are an affiliate of, the more likely they are to click on your affiliate link and/or banner.
Tip 2: Find your audience
Does your audience interact better with original, non-intrusive ads like links, or do bright, attention-grabbing banners produce better results? What areas of your page do visitors usually search for? What parts of the world does the majority of your traffic come from, and are there any advertising trends in those specific countries?
While all of these questions apply to digital advertising in general, they are also very important for affiliate marketing. Optimization is key if you want to increase your income: sometimes it just takes to change the color and position of the banners you use to double your earnings.
Most affiliate programs nowadays offer customizable widgets – for example, Changelly gives affiliates the ability to customize widgets and buttons and order custom banners.
Tip 3: Find ways to improve your platform and/or content
That’s a given: the larger your audience, the more people will click on affiliate links, banners, and buttons and use your tools. In addition, getting more quality traffic can lead to higher commission rates and even profitable new partnership offers.
There are many ways to attract new users to your website and platform. If you would like some personal advice, you can contact one of Changelly’s directors at firstname.lastname@example.org.
Tip 4: Don’t put all your eggs in one basket
This tip applies to increasing your audience and conversion rates. Don’t be afraid to change things up a bit from time to time: try creating a new type of content, writing about a different topic, etc.
You can try to explore other platforms – for example, creating an account on a social media platform you’ve never used before or starting an email subscription service if you don’t already have one. It’s always a good idea to try to reach new audiences if you have the time and resources for that.
The more diverse your audience, the less likely you are to hit a “wall” in terms of growth or even experience a drop in traffic and affiliate income.
This tip applies to the way you run your affiliate campaign as well. For example, even if banners are best suited for the type of platform you’re on, try using low-investment tools like referral links. Even if you don’t succeed in getting clicks as your favorite tool, it can still provide a huge boost in profits.
Most platforms nowadays provide their partners with access to more than one tool – for example, Changelly lets you take advantage of banners, referral links, widgets, and buttons. Additionally, you can also choose to install Changelly API on your website. Combining different tools in a way that is perfect for your platform is the best way to increase your income from affiliates.
Tip 5: Don’t be afraid to ask for advice
Although affiliate marketing may seem like one of the most straightforward and easy ways to earn passive income, in reality it takes a lot of trial and error to master and master it. Regardless of whether you’re new to it or have joined affiliate programs for years, there may still be things you haven’t learned yet.
Most platforms have helpful affiliate managers who can not only help you set up your campaign but also give personalized advice on how to grow your platform, increase CTR, and much more. Feel free to contact them – they are here to help.
If you have any questions about the Affiliate@changelly.com Program or just want to chat about digital marketing, contact email@example.com.