When it comes to making money online, affiliate marketing is one of the most popular business models. It is relatively easy to set up, can generate income quickly, and can be implemented with little or no capital. However, in order to succeed in affiliate marketing in the ever-evolving digital world, you need to have some strategies in place to improve your offer and convert traffic into sales.
Freedom Department founders Juno Armstrong and Case Armstrong learned the hard way how difficult it can be to make money online if you don’t have the right knowledge. They started selling physical products on e-Bay, then tried Shopify and Amazon Affiliates, but none of them did well. It has taken years of testing different approaches and software, but today their online business is attracting seven figures and they dedicate their time to teaching other entrepreneurs how to grow their business. These are their tips for success in affiliate marketing.
1. Choose your major wisely
Affiliate marketing is about promoting products and earning commissions when people buy those products. But how do you convince people to buy the products you promote? It all comes down to trust. You need to position yourself as an authority in a particular area and provide valuable information to people about certain products.
Your niche should be something they are familiar with and passionate about, as well as something that people are interested in and want to buy. Limit your niche to an area of interest that is not provided on the Internet.
2. Shop for the best commission rates
When Armstrongs began their affiliate marketing journey, they went through a number of programs that paid a minimum commission of only a maximum of 5%. At these rates, they needed to generate huge amounts of sales to earn meaningful money, which would have been impossible without significant traffic.
They didn’t see better potential until they discovered digital products. “Digital products like software and courses offer a commission anywhere from 50% to 100% per sale,” Juno says. “I knew that if I could find a way to promote these products, I might make more money for less work.”
3. Find innovative ways to reach new audiences
Product reviews are essential to affiliate marketing, so it is important to consider how you will interact with your target market. Think about the platforms they use the most and the type of content they consume.
For Juno Armstrong, the video reviews resonated better with his audience. “After months of trial and error, I’ve discovered the power of YouTube,” he says. “The hack came when I reviewed a course and put my affiliate link for the course in the description of my YouTube video. A few days later, the video had generated over $200 in commissions.”
4. Create high-quality content that delivers value
The biggest mistake many affiliate marketers make is creating content just to increase sales. People can see directly through the sales presentation, and if nothing else provides them with any value, they will leave quickly and likely never return.
Think about what you want when you search online for specific products or topics. Try to give your readers something they can take with them such as an answer to a question they might have, useful information about a product or service, or tips they can use to make their lives easier.
5. Use clear calls to action
While you don’t want to flood your audience with sales offers, you still want to give them the option to buy the products you’re promoting and make it easier for them to do so. Use clear calls-to-action on your site that are easy to spot, such as “Buy Now” buttons, tables that prominently display products, featured links, and images that showcase products and encourage people to click. If you create videos or audio reviews, be sure to let your audience know how they can purchase the products you’re discussing and include your affiliate link or promotional code.
6. Create your own products
As an affiliate marketer, you have a unique vision of what people want in a particular genre. By creating a product that fills a gap in the market, you can add value to your customers, create an additional stream of income, and even leverage your product sales to increase affiliate sales.
Armstrongs explains, “Through our digital course and software, every buyer is added to our email list. Our newsletters direct them to the next review where they can purchase the product we’re reviewing via my link. It’s now to the point where they can A simple newsletter and one video make me $1,000 to $3,000 a day.”
7. Building relationships with the community
Finding a community of like-minded people can be invaluable to your business. Other affiliates can advise you about different companies or campaigns and turn you into useful tools and resources that can boost sales.
Affiliate communities can also keep each other in the loop around ever-changing algorithms, as they can have a profound impact on your traffic and therefore your sales. You can find affiliate forums online, on social media platforms, or through programs like the Ministry of Freedom.
8. Find a mentor
An experienced marketer can help you avoid costly pitfalls and take you to the next level. “In January 2020, I met a mentor for a three-day paid advertising session,” Juno says. “It cost me $70,000 for the guide’s fees, but he’s one of the best affiliate marketers involved with paid traffic. Was it worth it? By the time the pandemic hit, I had set up the Department of Freedom and with my newfound knowledge of paid advertising, I made a record $300,000 in revenue in the month “.
Affiliate marketing can be incredibly profitable if you put the right strategies in the right place. The strong couple is proof that all it takes is determination and a bit of knowledge to create a hugely successful affiliate that can generate passive income while you sleep. While their journey took years and involved a great deal of trial and error, new entrepreneurs can take advantage of and build on the knowledge that Armstrong and other experts have gleaned.