Affiliate Marketing

adMarketplace Posts Triple Digit Annual Growth, Adds Senior Leadership

adMarketplace Posts Triple Digit Annual Growth, Adds Senior Leadership
Written by publishing team

Enters largest search target market in 2022 with two executive promotions and three new employees

adMarketplace, the largest market at the moment, announced a number of new leadership appointments, after a year in which it recorded triple-digit growth. New hires and internal promotions will support the company’s global efforts to innovate scalable products and processes, and develop the platform in service of its mission to provide an optimal search experience.

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“We are excited to start 2022 with a stronger executive team and the opportunity to provide our customers with first-class media solutions that improve the user experience and deliver results.”

adMarketplace develops and distributes people-first media products that connect consumers with trusted brands at their moment of intent. Entering 2022, the company is prioritizing groundbreaking advances in platform development and product scalability to support its growth and open up new business opportunities for both publishers and advertisers on a global scale.

To support this, AdMarketplace veteran Norbert Tamas has been promoted to Chief Technology Officer. Throughout his career, Norbert has led numerous engineering and development projects and held several critical technical roles, including project leader, technical director, engineering director, vice president of engineering, and ultimately as chief technology officer. In this new position, Norbert will oversee adMarketplace technology strategy, systems and architecture to support the development and implementation of the roadmap.

Michael Yudin, former Head of Product and Technology, has been promoted to Chief Platform Administrator, and will lead innovation in adMarketplace platform algorithms. Michael will lay the foundation for the operational scalability of our proprietary methods for matching, selecting, and pricing relevant ads that provide optimal user experience, optimal revenue for distribution partners, and maximum value for advertisers.

Additionally, adMarketplace has added the following people to its Executive Leadership Team:

  • Stephen Reed, Senior Vice President of Product Management, led responsibility for product and strategy development. Previously he was Vice President – Products, Business Analytics, and Product Marketing at Rokt
  • Matt Chet joined as Vice President of Market Operations, focusing on designing scalable functionality and actionable analytics to help execute the company’s strategy. Previously, he served as Senior Vice President, Media Operations and Planning at LiveIntent.
  • Neil Sharp joins as Vice President of Publisher Development, working on creating consumer intent in expanded fields and industries. Previously, she was the Global Director of Publisher Development at CJ Affiliate.

“I am delighted to announce Norbert and Michael promotions and to bring Stephen, Matt and Neil to the Board of Directors as adMarketplace continues to invest heavily in expanding the development of its media products and operations,” said Jamie Hill, CEO of adMarketplace. “Everyone has already made a huge impact at the company, and we are excited to continue building a world-class leadership team.”

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As the company prepares to break the record in 2022, adMarketplace has expanded recruitment efforts across offices in Miami and London to support growth. Through this expansion, adMarketplace will increase its investment in media product development, as well as expand its global presence of advertiser sales, marketing and measurement services in the United States and Europe through active and open hubs in New York, Miami and London.

“We are excited to start 2022 with a stronger executive team and the opportunity to provide our customers with first-class media solutions that improve the user experience and drive results,” said Adam Epstein, President and COO of adMarketplace. “The moment of intent is the critical point of the consumer search journey, and through our innovative approach to delivering value to advertisers, we look to extend that value to the way consumers search.”

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