Affiliate Programs

Affiliate Marketing Rates, Media Kits, and Top Brands

Affiliate Marketing Rates, Media Kits, and Top Brands
Written by publishing team

Hi, I’m Amanda Perelli, and welcome back to Insider Influencers, our weekly digest of the work of influencers, creators, and social media platforms. Sign up for our newsletter here.

In this week’s edition:

Send tips to aperelli@insider.com or direct message on Twitter at Tweet embed.


In this illustration, the Robinhood Markets logo is displayed on a smartphone screen.

Robinhood.

Rafael Henrique/SOPA Images/LightRocket via Getty Images


For some influencers, promoting funding apps like Robinhood or Webull has become the best way to make money.

Many financial influencers are already talking about


Fintech companies

Free, which makes your affiliate marketing promotion a natural fit.

“I would go so far as to label myself as an affiliate marketer before I label myself as a YouTuber at this point,” said Ryan Scribner, a YouTuber for Personal Finance. “Because that’s how controlling this is in my business. Last year, and the year before, affiliate revenue was about 50% of my profits.”

Scribner earns money when viewers click on a special trackable link below his videos and sign up for the specific stockbroking he promotes.

In February, his YouTube channel earned over $17,000 from affiliate marketing. (Insider verified these earnings via documentation provided by Scribner.)

How does it work?

  • Funding affiliate programs typically offer a fixed price per sign-up, and these builders are paid either by receiving free stock or a cash payment.

  • Stockbrokers pay influencers once someone signs up for an account with the company through the influencer’s trackable affiliate link and deposits money (usually around $100) into their new account.

  • These prices can also sometimes be negotiable, and the creators told Insider that some programs are willing to negotiate a commission rate above $100.

Industry insiders also detailed some of the base commission rates offered by some investment platforms, such as Webull (the base rate is $30 per funded account), M1 Finance (the base rate is $100 per account funded with $1,000) and Questrade (the base rate is $1,000 per funded account) is $70), among other things.

Main takeaway: Personal finance is a lucrative field for YouTubers, and affiliate marketing is increasingly becoming the preferred source of income for some of these influencers.

Read more about what 6 influencer investing apps pay to get new clients.

Extina Holder Club House

Christina Holder is the founder of Womxn in Business club at The Clubhouse.

Christina Holder


Clubmarket is a new startup that connects creators and brands to sponsorship on the Clubhouse audio app.

Its market offers branded, screaming rooms and sharing options.

Sidney Bradley smashed Clubmarket’s plans and how it’s actually working with creators:

  • The company launched in March, and since it opened for submissions, it has received more than 500 inquiries from creators and more than 100 inquiries from brands.

  • Early users include founders of some of the biggest clubs in the Clubhouse, which range in topics from entrepreneurship to mental health to pet care.

  • It is up to the club’s founder to decide whether to split the sponsorship money among members who act as hosts or moderators.

Content creators can apply to join the Clubmarket platform via its website.

Read more about the startup and its plans to help Clubhouse creators make money, here.

Creator Plus co-founders Jonathan Schambrum and Benjamin Groups.

Creator Plus co-founders Jonathan Schambrum and Benjamin Groups.

Wendy Yalom/Creator Plus.


new movie and


flow

A start-up called Creator Plus (“Creator +”) raised $12 million to produce feature films starring influencers.

The startup is co-founded by Benjamin Groups of Next 10 Ventures and investor Jonathan Schambrum.

Dan Whateley wrote about how the company plans to produce six movies that will be streamed on its streaming app:

  • The movies will be streamed on a new streaming platform built by the company starting in 2022, and users will pay to watch instead of paying a monthly subscription fee.

  • The company said that the movie’s rental price will be roughly the cost of a movie ticket, and that the creators get a portion of any sales made.

  • The company plans to spend low seven-figure budgets on each project.

Creator Plus has also appointed Adam Wescott of Select Management Group to be head of its content studio, Nick Phillips to head production, McKenna Marshall to lead development, and


Twitch

Tricia Choi to be Chief Product Officer.

Read more about Creator Plus and its plans to produce films starring digital talent, here.

influencers

influencers.

Chris Hyde/Getty Images for Boho


Many brands want to create a buzz across Instagram, TikTok, and YouTube. But which one wins?

Sydney Bradley writes about a new report from influencer marketing platform HypeAuditor, which analyzed Instagram, YouTube and TikTok accounts throughout 2020.

Among that data, the company ranked the most talked about brands on each platform.

Brands like Shein,


Netflix

Fashion Nova came out on top.

This is what the report found:

  • Fashion brands like LiketoKnow.it, Zara and Shein have found their niche on Instagram.

  • Entertainment brands like Netflix and Barstool Sports have popped up on TikTok.

  • Fashion, beauty and gaming brands topped YouTube.

Check out the full list of top brands on Instagram, TikTok and YouTube.


More creator industry coverage from Insider:

This week from the Digital Culture team at Insider:

The James Charles Channel has been demonized.

YouTube told Kat Tinbarg that Charles had been “temporarily removed” from the Partner Program.

In a statement to Insider, YouTube said it has implemented a “Creator Responsibility Policy” on Charles’ channel, which has more than 25 million subscribers.

The platform did not say how long the Charles Canal would be demonized.

The move came on the heels of more than 15 accusations of sexual misconduct by both men and boys.

For more information on the accusations of sexual misconduct against Charles, read the full story.

More on digital culture:

Bokimane

Boquemane.

Leon Bennett/WireImage/Getty Images


Here’s what we’re reading too:

About the author

publishing team