AffPapa and Betsson Group Affiliates Extend Partnership

AffPapa and Betsson Group Affiliates Extend Partnership
Written by publishing team

AffPapa, an iGaming directory of affiliates and operators, has expanded its successful relationship with the Betsson Group Affiliates (BGA). This comes after the companies have worked together since 2020, and they seem happy to continue doing so in the future.

Announcing the partnership renewal, AffPapa succinctly summed up the relationship between the two companies, arguing that BGA and AffPapa met in 2020 and joined forces to create what they described as the “ultimate iGaming manager.”

The current extension of this cooperation is reflected in their successful relationship and commercial success. Working with more than 20 brands, BGA creates “the core of traditional business with best practices in the dynamic and profitable online gaming industry.”

Setting high standards for affiliate partnerships

Senior Director of Operations for BGA Shakira Johnson He argued that Betsson was similarly happy with AffPapa, because “the service provided was exceptional”. The same sentiment was expressed by the head of commercials at AffPapa Yeva Avajian That smooth and successful cooperation will continue into the future:

“It’s been a productive year with the great Betsson team, and we look forward to some great discoveries for 2022!”

Head of AffPapa Commercials Yeva Avajian

AffPapa emphasized that he is excited to work with a well-established iGaming company and said that BGA’s own decision to pursue another partnership opportunity testifies to AffPapa’s own efforts to provide a quality service.

At the beginning of the partnership in 2020, both companies stated that they are looking forward to building a successful partnership in the subsidiaries sector. Affiliates play an important role in the iGaming ecosystem as they help brands gain exposure.

Their role in a rapidly changing world of new consumer-focused regulations is doubly important as they now expect affiliates to deliver flawless marketing in line with applicable regulatory requirements.

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