Amazon oneTag helps affiliate publishers gain insights into how their content is performing at the page level by matching products sold to pages where clicks originated. It also helps monetize international traffic automatically. The goal is to help Amazon affiliates make more money.
What is Amazon oneTag and oneClick
Affiliate sales performance by page
Content performance shows affiliates which pages are generating good income. This information informs affiliate publishers about the topics that “resonate” with site visitors. At the moment one can view the items that are being sold and elicit which pages are performing well from that information. OneTag from Amazon tells you exactly which products are being sold from which pages.
This makes it easy to link sales to pages. With this information, you can then understand what kind of content leads to sales.
How to view the Amazon oneTag / oneClick report:
- Log in to the affiliate console
- Go to the Content Insights tab.
- Select Content Performance
From there you choose a time period and website to review. Reports are downloadable to spreadsheets.
Page-level Amazon affiliate data
The report displays aggregate metrics such as clicks, ordered items, revenue, and revenue. All of this data is presented at the page level.
OneTag collects personal data
OneTag collects personal data, so you may have to add a special note about this on your privacy page. Data such as an IP address is collected to detect fraud as well as to assess the quality of traffic. For all other purposes, the IP address is partially hidden to protect user privacy.
Invest international traffic with Amazon
One interesting aspect of the new OneTag is the ability to redirect international traffic to relevant local Amazon pages. This feature is called oneLink. This feature creates a better user experience for site visitors and an improved ability to monetize international traffic.
oneLink currently works for outbound traffic from the UK, Canada, Italy, France, Spain, Germany and Japan.
How does Amazon oneClick work
Amazon allows its affiliates to choose from what they call close match or a perfect match of the product that was clicked. Close match choices seem to redirect visitors to a larger selection of products, especially if an exact match for the advertised product is not available in a particular country.
This is a win-win for Amazon affiliates. Are you using it yet?
Learn more about the Amazon oneTag here.
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