American Affiliate Approved for Entry into New York Online Sports Betting Market

American Affiliate Approved for Entry into New York Online Sports Betting Market
Written by publishing team

– US subsidiary, a division of FansUnite, to bring its teams and brands to the largest market in the US online sports betting industry-

Vancouver, British Columbia – (Newsfile Corp. – January 10, 2022) – FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company”) announces that the US corporation has now authorized its affiliate division (“AmAff”) in the State of New York to provide customer acquisition services to state-licensed sports betting operators.

The NYS Gaming Commission announced on January 6, 2022 that four licensed mobile sports betting operators – Caesars Sportsbook, DraftKings, FanDuel and Rush Street Interactive – have met all legal and regulatory requirements necessary to accept and process mobile sports betting and have commenced operations as of Saturday, January 8, 2022.1. After obtaining the necessary regulatory approvals, American Affiliate will now bring its team and brands to New York to help attract new deposit clients to its sports betting partners.

“American Affiliate is uniquely well positioned to help our sports betting partners achieve their primary goal: to secure market share in the largest online sports betting market in the United States,” said Chris Grove, CEO of American Affiliate. “We look forward to realizing the growth potential from bringing our market-leading portfolio of digital activation and retail assets to New York.”

Betting Hero will begin AmAff’s retail efforts with a live activation of sports betting partners at Madison Square Garden on Wednesday night (January 12, 2022) for a Knicks/Mavericks game.

“We have been preparing for the New York launch since early 2021, laying the vital foundation to ensure our success in building on our position as the No. 1 livestream company in the industry nationwide,” said Jay Mao, President of the Betting Hero Brand. . “With the support of many of our major partners, we will help New Yorkers enjoy their first-day mobile betting experience just as we have done in every legal case since 2018.”

AmAff will also operate its pre-eminent digital brands, including, and, with the goal of engaging and acquiring a share of the millions of current and potential sports bettors in New York State.

According to forecasts from Eilers & Krejcik Gaming, New York is poised to become the largest active online sports betting market in the United States, generating more than $1 billion in annual revenue when due.

About FansUnite Entertainment Inc.

FansUnite is a global sports and entertainment company, focused on technology related to organized and legal online gaming and other related products. FansUnite has produced a complete and unique iGaming platform, with a focus on sports and esports geared towards the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content, and RNG certified to produce casino-style games of chance. The platform powers various B2C brands and B2B programs for the online gambling industry. FansUnite is also looking to acquire technology platforms and assets with high growth potential in new or developing markets. The company also provides technology solutions and services in the global gaming and entertainment industries. Its technology includes fixed/equal odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.

About American Affiliate Inc.

American Affiliate is a US subsidiary focused on creating new deposit clients for sports, casinos, daily poker platforms and daily fantasy. American Affiliate is the only true multi-channel affiliate, covering both retail and digital activations across US legal states. American Affiliate owns and operates several brands, including Betting Hero, BetPrep, Props and Wagers and is operated by a group of industry experts with decades of experience in the US and global gaming market.

For more information, please contact:

Preet Singh, Investor Relations at FansUnite
(905) 510-7636

Scott Burton, CEO of FansUnite

Darius Eghdmi, President of FansUnite

The Bylaw service providers or their Bylaw service providers have not reviewed or accepted responsibility for the adequacy or accuracy of this version

Forward-looking information:

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those relating to historical facts, that address activities, events, results, results, developments, performance or achievements that FansUnite anticipates, anticipates, or will occur in the future (in whole or in part) should look forward to information. Often, but not always, forward-looking information can be identified using words such as “plans,” “expects,” “expects,” “budget,” “scheduled,” “estimates,” “forecast,” “intends,” or “expects.” ‘ or ‘believes’ or variations (including negative variations) of these words and phrases, or phrases formed in the future tense or implying that some action, event or outcome ‘may’, “,” will”, “may” or “would” (or other preceding variants) be taken, made, realized, or realized. The forward-looking statements in this press release include, but are not limited to, discussion of future plans and ability to increase the Company’s access to various regulated betting markets throughout the United States.

Forward-looking information is based on assumptions and analyzes made by the Company in light of its experience and perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions regarding: interest and foreign exchange rates; capital efficiencies, cost savings and synergies; Growth and growth rates. success in the online gambling and sports betting industry; The regulatory environment applicable to online gambling and sports betting; The technology infrastructure and support required to host the Company’s online gaming and sports betting platforms and applications; any cryptocurrency applications for the company’s business; The company’s growth plan. While FansUnite considers these assumptions to be reasonable, based on currently available information, they may prove to be incorrect. Readers are cautioned against excessive reliance on forward-looking information. In addition, forward-looking information necessarily involves known and unknown risks, including, but not limited to, risks related to general economic conditions; risks associated with the regulatory environments in the jurisdictions in which the company operates; Risks related to technology that could adversely affect the Company’s ability to operate online sports betting and gambling platforms and applications, and risks related to the global pandemic of the novel coronavirus (COVID-19) and any impacts it may have on the Company’s business with it. Readers are cautioned that the foregoing list is not exhaustive. For more information about the risks, uncertainties, and assumptions that could cause projected opportunities and actual results to differ materially, please refer to the FansUnite public filings available on SEDAR at Readers are further cautioned not to place undue reliance on forward-looking information as there can be no guarantee that plans, intentions, or expectations that would be made on them will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those expected. The forward-looking information contained in this press release is expressly qualified by this cautionary statement and reflects our expectations as of the date of this release, and is therefore subject to change thereafter. FansUnite disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law.


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