MWACA was created in September 2018 by former subsidiary ASA-Midwest, which claimed to be ASA’s second largest subsidiary at the time, “because of unaddressed concerns and issues,” Hamilton said.
“Many members came to us feeling they were not getting their due from ASA and we were losing membership because of that.”
MWACA started with around 250 members and has since grown to 420 members. The addition of seven associates increased membership to an estimated 1,200 in 31 states, according to Hamilton.
“We created a franchise agreement with these associations and gave them a chance to keep their local organization and they could no longer use the ASA brand after December 31. We gave them the option to join our organization and they could afford our brand, programs, benefits and the like and align with other car care alliances that you would join.” .
Hamilton said members would only pay the local league and the local group would in turn be responsible for soliciting members and handling finances.
“Some members (state affiliates) have pulled out of the ASA because of the excessive fees, and now that it’s just local dues, I think some alliances will be able to get those members back as well, and now they have some marketing power, the help and support they haven’t been,” Hamilton said. These alliances necessarily feel that it has happened over the past five years or more from the national organisation.”
She said MWACA will share its products, services and benefits with other alliances and help them implement their own programmes.
Some of the benefits that MWACA offers are a support program for store owners, such as the Group 20 program; mentoring program for shop owners; Discounts on free lobby TV parts and programmes. MWACA hosts the annual VISION HiTech Training & Expo in Kansas City, Kansas.
“The addition of several ASA affiliates to the Auto Care Alliance further demonstrates leaders’ desire to have a member-centric, member-driven organization. These leaders listen to their members’ needs and are taking a bold step to rebrand state and regional associations for a long time,” Hamilton said. “.