NEW YORK, Dec. 13, 2021 (GLOBE NEWSWIRE) — Aterian, Inc. (Nasdaq: ATER) (“Aterian”) today announced that it plans to partner with Recurrent Ventures Inc. (“Recurrent”) for strategic marketing efforts. As part of the collaboration, Recurrent and Aterian intend to bring together Recurrent’s iconic digital media brands and publishing business with Aterian Data and an e-commerce platform to promote products through affiliate marketing and editorial coverage as well as launch new co-branded products and brands.
Aterian CEO, Yaniv Sarıj commented, “The frequent combination of iconic brands, global editorial capabilities and performance marketing expertise makes them an ideal strategic partner for Aterian. We believe that the strength of publishers and their true connection to their audiences will pair well with our e-commerce platform to create a powerful opportunity to drive Growth for both companies We look forward to working closely with the Recurrent team to drive sales to existing Aterian brands through Recurrent’s suite of online editorial publications reaching over 60 million unique monthly visitors We are also particularly excited about the potential launch of new products Co-branded built with our data-driven methodology and promoted through Recurrent channels.
Recurrent CEO Lance Johnson added: “We’re thrilled to partner with Aterian to expand our content-based commerce initiatives and help our two companies accelerate growth. There is a natural collaboration between Aterian’s technology-powering consumer products and our digital media portfolio, especially with our brands in science and technology, home and abroad. Our teams are also very excited about the newfound ability to collaborate with experts at Aterian on new products and packages that align with the interests of our audience as well as those of the general public.”
About Aterian, Inc.
Aterian, Inc. (Nasdaq: ATER), is a leading technology-enabled consumer products platform that builds, acquires, and partners with the best e-commerce brands by harnessing proprietary software and agile supply chain to create the best-selling consumer products. The company’s cloud-based platform, Artificial Intelligence Marketplace E-Commerce Engine (AIMEE™), leverages machine learning, natural language processing, and data analytics to simplify product management at scale across the world’s largest online marketplaces, including Amazon, Shopify and Walmart. Aterian has thousands of SKUs across 14 owned and operated brands and sells products in multiple categories, including home and kitchen appliances, health and wellness, beauty and consumer electronics.
About recurring projects
Recurrent is an innovative digital media company that enables brands to grow and connect with consumers in a way that is fun, sustainable, inspiring and profitable – while maintaining editorial integrity. Best-in-class brands such as Popular Science, The Drive, Domino, MEL, Field & Stream, SAVEUR, Futurism and Task & Purpose attract a combined audience of over 60 million unique monthly visitors. Initially established in late 2018 with the acquisition of The Drive, the portfolio has rapidly expanded under the ownership and support of North Equity LLC to include 20 digital media brands across the automotive, home, lifestyle, military, outdoor, and science and technology sectors.
All statements other than statements of historical facts included in this press release that address activities, events or developments that we expect, believe or expect will occur or may occur in the future are forward-looking statements including, in particular, statements regarding our partnership with recurring and its ability to pay sales and growth, and our ability to launch co-branded products. These forward-looking statements are based on management’s current expectations and beliefs and are subject to uncertainties and factors, all of which are difficult to predict and many of which are beyond our control and could cause actual results to differ materially and negatively from those shown in the forward-looking statements. These risks include, but are not limited to; those related to negotiating and agreeing to a definitive agreement with Recurrent; Those related to global shipping disruptions, our ability to continue as a going concern, our ability to meet financial covenants with our lenders, our ability to create operating leverage and efficiency when integrating the businesses we acquire, including through the use of our team’s expertise, economies of scale for our supply chain and automation driven Our platform; those related to our ability to grow internationally and by launching products under our brands and acquiring additional brands; those related to the impact of COVID-19, including its effect on consumer demand, our cash flows, financial condition and revenue growth rate; Our supply chain including sourcing, manufacturing, warehousing and fulfillment; Our ability to efficiently manage expenses, working capital (including PPE products) and capital expenditures; our business model and technology platform; our ability to disrupt the consumer products industry; Our ability to increase our market share in existing and new product categories, including personal protective equipment; Our ability to generate profitability and equity value; international tariffs and trade measures; managing inventory, product liability claims, recalls, or other safety and regulatory concerns; Reliance on foreign markets via the Internet; seasonal and seasonal changes in our returns; acquisitions of other companies and technology, our ability to continue to access debt and equity capital (including the terms beneficial to the company), the extent of our leverage and other factors discussed in the “Risk Factors” section of our most recent periodic report with the Securities and Exchange Commission ( “SEC”), all of which you can get for free on the SEC website at www.sec.gov.
Investor Relations and Corporate Development Manager