In the newly created role, David Lloyd is responsible for overseeing every aspect of the Awin customer experience, leading the company’s regional directors and global publisher, account management, operations, new business, marketing and PR teams.
Through his previous roles at Alibaba and Google, David brings valuable digital marketing, retail and technology experience to support Awin’s ambitions.
Owen’s decision to appoint a chief customer officer comes after a successful first year under CEO Adam Ross, in which the company generated €14 billion in revenue for its advertiser clients, and achieved double-digit growth each month in 2021.
David Awin’s appointment will help take the next steps in her vision of becoming a truly customer-centric Martech platform, enabling companies of any size to partner and grow together.
Adam Ross, CEO of Awin says: “After extensive research, we are thrilled to welcome David as a fourth member of the Board of Directors. As I explained when I became CEO, I have ambitious growth plans for Awin and the value we deliver to our clients. An integral part of this is building on our customer-centric approach to making sure it is something that he embodies. Our staff truly and our customers feel him at every point of contact with Awin. While David’s outstanding background speaks for itself, what has truly impressed us is his understanding of what Owen wants to achieve and his ideas and motivation to contribute to what will be a pivotal role.”
David Lloyd, CCO at Awin comments: “It is an exciting time to join Awin as she continues her ambitious transformation. What has drawn me into this role is Awin’s always drive to do better, both for her employees and for her clients. While it would be easy to relax after another year of explosive growth, Awin wants to capitalize on Increasing investment in affiliate marketing partnerships, bringing benefits to more businesses that need profitable and risk-free solutions tailored to any marketing challenge.I look forward to joining a great team and leveraging my experience to further improve Awin’s customer journeys, putting customer needs at the heart of every interaction they experience. With us “.
David joins Owen’s executive board along with CEO Adam Ross, CTO Peter Loveday and CFO Ferby Richter.