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China is paying U.S. social media influencers to promote Beijing Winter Olympics and “good China-US relations”

China is paying U.S. social media influencers to promote Beijing Winter Olympics and "good China-US relations"
Written by publishing team

The Chinese government is paying consulting firm Vippi Media $300,000 to oversee a social media campaign to compensate influencers on TikTokers, Twitch Streamers and Instagram for saying nice things about China ahead of the Beijing Winter Olympics.

From Washington Free Lighthouse:

China is launching a blitzkrieg on social media amid growing threats to boycott gaming. The United States, Canada and Australia this month announced a diplomatic boycott of China’s human rights abuses and the recent disappearance of a Chinese tennis star who had accused a Communist Party official of rape. Human rights groups have asked NBC and other television broadcasters not to broadcast the Beijing Olympics, which begins on February 4. US companies – Coca-Cola, Visa, Intel, and others – are also facing pressure to pull out of gaming sponsorship deals. Jaswal opposes the boycott, which he says will “have no impact” on China’s behavior and will only “aggravate” Beijing.

The consulate’s hiring of Vippi represents a new front for a Chinese propaganda initiative, which has pushed boundaries in recent years amid growing scrutiny over its treatment of Uighurs, its crackdown on pro-democracy groups, and its refusal to allow investigations into the origins of the coronavirus. .

From the Foreign Agents Registration Law Disclosure Form:


Deliverable content:

Focus on Beijing and China elements.

70% for the Beijing Winter Olympics, Paralympics and Chinese Specials.

  • Interesting and meaningful things before/during/after the Beijing Winter Olympics like the athletes’ preparations in Beijing, new competing items, 3 Olympic villages, new technologies used in the Winter Olympics and Paralympics, touching moments, etc.
  • Beijing history, cultural relics, people’s modern life, new trends, etc. 20% for cooperation and any good things in Sino-US relations.

20% for cooperation and any good things in China-US relations.

  • High leverage exchange and positive results.
  • Collaboration on climate change, biodiversity, new energy, etc. 10% for Consulate General news and trends.

10% for Consulate General news and trends.

  • Promote what we publish on our Consulate General’s social media platforms such as Twitter, Facebook, Instagram and YouTube.
  • Some Zoom calls and live broadcasts on the above platforms between our Consulate General and top influencers.


Founder Vip Jaswal told Washington Free Lighthouse He has not yet chosen the lucky influencers who will get paid to spread China’s message of encouragement.

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