Austin, TexasAnd October 28, 2021 /PRNewswire/- Digital Brands Group, Inc. (“DBGI”) (NASDAQ: DBGI)And Today, a curated group of Luxury Lifestyles, Number One Digital Brands, announced that it has launched DSTLD on Amazon Prime, while also launching its affiliate program across all of its brands.
DSTLD has officially moved beyond the “on-boarding” phase today with Amazon Prime, which means its product will be for sale on Amazon Prime. “We believe the additional time and work it took to qualify for Amazon Prime will result in higher value in the short and long term versus simply selling as a third party on Amazon,” Laura DowlingDirector of Marketing for Digital Brands Group.
Moreover, in the next three days, DSTLD’s Brand store It will be launched on Amazon, which will include private DSTLD videos and branded content. According to statista.com and eMarketer, 63 percent of online shoppers go to Amazon to start researching products, which we believe will increase brand awareness and customer acquisition.
Additionally, DBGI launches an affiliate program across all of its brands. This is the first time most of their brands have launched an affiliate program. The benefit of an affiliate program is the significant reach that a brand creates by working with major online publications and millions of readers, thus brand awareness and customer reach is exponential to traditional digital marketing programs. Historically, DSLTD has achieved meaningful growth in revenue and customer acquisition through its affiliate programs.
one more time, Hill Davis“We are excited to finally move into our growth phase, and believe these programs will demonstrate the strength of our platform and growth opportunity for the fourth quarter of 2021 and 2022,” said Digital Brands Group CEO.
Finally, as we discussed in our S-1, we expect to continue to grow through acquisitions and expect to continue to acquire companies this year, most of which will require GAAP PCAOB audits. These audits take time, delaying a likely acquisition timeframe towards the final months of 2021.
Certain statements in this release are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs about future events affecting DBG and therefore involve many risks and uncertainties. You can identify these phrases by the fact that they use words like “will,” “expect,” “estimate,” “expect,” “should,” “may,” and other words and terms that have the same meaning or use future dates, however, the absence of These words or similar expressions do not mean that the statement is not forward-looking. All statements regarding DBG’s plans, objectives, expectations and projections relating to the group’s operations or financial performance and related assumptions are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or the financial position of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the spread of disease or any other illness. infectious disease, or any other public health crisis, including the global pandemic of coronavirus (COVID-19); level of consumer demand for clothing and accessories; DBGs distribution system crashes; The financial strength of BBK clients. fluctuations in the price, availability and quality of raw materials and contracted products; turbulence and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing consumer behavior patterns; intense competition from online retailers; manufacturing and product innovation; increased pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow the wholesale and direct-to-consumer business; changes and challenges in the retail industry; The ability of DBG and its vendors to maintain the robustness and security of IT systems; risk exposure of DBG’s facilities and systems and those of its third party service providers and being unable to anticipate or detect data and data security breaches or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; DBG’s suppliers continue to use ethical business practices; DBG’s ability to accurately forecast product demand; continuity of DBG management members; DBG’s ability to protect trademarks and other intellectual property rights; potential goodwill and impairment of other assets; DBG’s ability to execute and consolidate acquisitions; changes in tax and liability laws; legal, regulatory, political and economic risks; adverse or unpredictable weather conditions; The indebtedness of the Doha Bank Group and its ability to obtain concessional financing, if necessary, could prevent the group from meeting its financial obligations; climate change and an increased focus on sustainability issues. More information about potential factors that could affect DBG’s financial results from time to time is included in DBG’s public reports to the Securities and Exchange Commission, including DBG’s Annual Report on Form 10-K and Quarterly Reports on Form 10 -Q and 8-K models are raised or furnished with SEC.
aNubia Digital Brands Group
We offer a variety of apparel through several brands on both a direct and wholesale consumer basis. We’ve built a business model that derives from our establishment as a digitally original vertical brand. Digital native brands are brands that are established as e-commerce-driven businesses, with online sales making up a meaningful proportion of net sales, although they often subsequently expand into wholesale or retail channels. Vertical Brand We control our own distribution, sourcing products directly from third-party manufacturers and selling directly to the end consumer. We focus on owning a customer’s “Treasury Sharing” by leveraging their data and purchase history to create custom targeted content and research for that specific customer group. We have strategically expanded into a multi-channel brand offering these styles and content not only online but in select wholesale and retail storefronts. We believe this approach presents us with opportunities to successfully realize life-long value (“LTV”) while increasing the growth of new customers.
Contact Digital Brands Group, Inc.
Hill Davis, Executive Director
Phone: (800) 593-1047
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SOURCE Digital Brands Group, Inc.