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Etihad Airways Introduces World’s First Green Loyalty Program

Etihad Airways Greenliner
Written by publishing team

Etihad Guest, Etihad’s award-winning loyalty programme, has introduced a series of initiatives focused on sustainability to reward members for making “green” choices and provide options to reduce their carbon footprint.

conscious choicesThe new suite of sustainable initiatives offered by the Etihad Guest Program has been created to support Etihad Airways’ sustainability ambition to achieve net zero emissions by 2050and cut 2019 emissions in half by 2035. Passengers who want to travel and spend more consciously and sustainably can earn tier miles and other rewards to make sustainable choices.

By enabling Etihad Guest members to travel with a lighter carbon footprint, Insight Options rewards travelers with tier miles and the additional benefits of carrying less baggage on board and offsetting their travel carbon emissions with Etihad Guest Miles. In their daily lives, when not flying, members can earn tier miles by offsetting daily emissions such as driving, with options ranging from one month to one year of compensation, plus emissions such as cooling your home or cooking your dinner for a month up to a year ; donate miles to a green cause; and by purchasing sustainable products from the Etihad Guest Rewards Shop in partnership with Collinson and CarbonClick. Members can also choose to “go green”, by choosing a digital membership card instead of a membership card. Rewarding members with tier miles helps them keep their current tier or upgrade to a new tier to unlock more benefits.

Etihad Airways is the first airline in the world to reward frequent flyers for being more sustainable in the air and on the ground. Members’ sustainable behaviors are already being internalized so they can be rewarded for balancing their flights with miles and purchasing sustainable products in the Reward Shop, while the full program and benefits will be launched in January 2022.

Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: The Federation’s commitment to sustainability lies at the heart of our work, and we are delighted to welcome our 8 million members to join this journey towards sustainability. Enabling our members to balance their personal travel or shopping in a sustainable way, and get rewarded for it, gives Etihad’s sustainability program even more weight.

“While Etihad Airways has focused on developing innovative technology and solutions for operational efficiency that will effectively reduce in-flight CO2 emissions, we have placed equal emphasis on the guest. To that end, we have developed our sustainable loyalty program for the past year, and listening to Members feedback and take into account their travel priorities and expectations. Through this, we have improved a program that will provide members with the ability and incentive to travel more sustainably, while strengthening our position as a planet-conscious brand for travel and lifestyle.”

Over the past two years, despite the challenges of COVID-19, the Consortium has introduced a number of significant CO2 reduction initiatives within its framework. greenliner Sustainability programme. This includes adopting thousands of mangroves, using sustainable fuels, reducing ball bearings, flying improved flight paths, operating more electric vehicles, and working with partners who share their vision for cleaner atmospheres.

At the recent Dubai Airshow, Etihad expanded its Strategic Sustainability Program to unite industry leaders including Boeing, Airbus, General Electric and Rolls-Royce in the most comprehensive enterprise aviation sustainability initiative ever implemented.

In October, Etihad Airways operated its most sustainable flight ever, building on the experience gained and efficiencies developed over the past two years to reduce carbon emissions by 72% in absolute terms compared to the equivalent flight operated in 2019.

EY20’s sustainable flight is an example of what the future of commercial air travel looks like. The fact that sustainability has remained on the agenda during the pandemic is a testament to how important the topic is to the Federation.

Over the course of 2021, the consortium expanded its carbon offset program to support the Cordillera Azul National Park project in Peru and the Katingan Mentaya project in Indonesia in partnership with Respira, Shell and CarbonClick. At the same time, Etihad Airways has offset the emissions of its premium Greenliner aircraft for the full year, equivalent to nearly 80,000 tons of carbon dioxide emissions.


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