Affiliate Marketing

Gaucho Group Holdings, Inc Engages Top Affiliate Management Agency to Grow Its Digital Advertising Strategy
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NEW YORK, NY / ACCESSWIRE / January 4, 2021 / Gaucho Group Holdings, Inc. (NASDAQ:VINO), a company with a growing portfolio of e-commerce platforms focusing on fine wine, luxury real estate, leather goods and accessories (the “Company” or “Gaucho Holdings”), today announced that it has partnered with Advertise Purple to manage Gaucho’s ad channels. Affiliate of the company – Buenos Aires. With a decade of successful affiliate marketing experience and $1.6 billion in affiliate revenue, Advertise Purple is the #1 affiliate management agency in the country.

Since 2011, Advertise Purple has facilitated the growth and management of affiliates for today’s leading e-commerce businesses. With years of successful industry management experience and nearly $90 million in incremental affiliate revenue paid to clients this year alone, Advertise Purple is revered by affiliate networks and major affiliates as the leading online affiliate management company.

Kelson Boyer, Director of Sales at Advertise Purple commented, “Advertise Purple is very excited to join Gaucho Holdings to help manage, grow and expand its affiliate channels. With years of experience and success, in Gaucho’s specific and relative segments, we are equally confident as we are optimistic about the successes. that we can achieve by working together.”

“We seek to position our revenue for explosive and transformative growth for 2022 and beyond. As such, we look forward to working with Advertise Purple, with whom we can expect to increase brand awareness and help expand our business by reaching a greater online footprint,” said Scott Mattis, Gaucho Chairman and CEO. “This initiative also coincides with the debut of our flagship Gaucho – Buenos Aires location in the Miami Design District late in the first quarter, as we seek to use both opportunities as a springboard for further growth.”

About Gaucho Group Holdings, Inc.

For more than ten years, the mission of Gaucho Group Holdings, Inc. ( is the search and development of opportunities in the luxury real estate market and consumers in Argentina. Our company has positioned itself to take advantage of the continued and rapid growth of global e-commerce across multiple market segments, with the goal of becoming a leader in diversified luxury goods and expertise in the coveted lifestyle industries and retail landscape. Focusing on fine wines ( &, hospitality (, luxury real estate ( associated with our Algodon brand, as well as leather goods, clothing and accessories from the fashion brand Gaucho – Buenos Aires. (, these are the luxury brands in which Argentina finds their contemporary expression.

About Advertising Purple, Inc.

Advertise Purple, Inc. is the world’s leading technology-enabled affiliate management service. During the consecutive years of 2018, 2019, 2020, and 2021, Advertise Purple, Inc. received two of Inc. magazine’s two most prestigious awards: “Best US Workplace*” and 5,000 Fastest Growing Private Companies (Top 50 Advertising Companies and Agencies). Marketing in the United States, every 4 years). For more information, please visit

Cautionary note regarding forward-looking statements

The information discussed in this press release include “forward-looking statements” within the meaning of Section 27A of the Securities Exchange Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical facts, are made herein regarding, among other things. Planned capital expenditures, future cash flows and borrowings, the pursuit of potential acquisition opportunities, our financial position, business strategy and other plans and objectives for future operations, are forward-looking statements. Although we believe the expectations reflected in these forward-looking statements are reasonable, they involve certain assumptions, risks and uncertainties and are not (and should not be considered) guarantees of future performance. Refer to our risk factors set out in our reports provided on Edgar. The Company disclaims any obligation to update any forward-looking statement made here.

Media Relations

Gaucho Group Holdings, Inc.
Rick Steer
Director of Marketing

Investor Relations:
John McNamara

source: Gaucho Group Holdings, Inc.

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