Affiliate Marketing

How Much Do Podcasters Make in 2022?

Shot of a woman speaking into a microphone in a recording studio.
Written by publishing team

Nicola Katie / Getty Images

If you are considering launching or already have a podcast and are looking for ways to monetize it, you have come to the right place. There are several ways to monetize podcasts. Some monetization strategies are suitable for beginners, while others work well for regular podcasters with a larger audience.

You can make money from podcasts if you work on the business and use proper monetization strategies. Combining several different monetization methods is a popular approach used by many successful podcasters. You can also modify your podcast monetization methods over time to meet your needs, as well as the needs of your listeners.

Keep reading to learn more about how much podcasts are produced.

10 ways to make money from podcasts

Podcasters raise money in several ways, including:

1. Affiliate Marketing

Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through the referral link earns you money. Affiliate marketing is most effective when you promote products and services that you know and use yourself.

Upcoming podcasters with fewer followers can create their own ad spot on their site while they build a sufficient audience. You can also mention a product or service that you’re promoting along with your regular podcast content. Amazon and ShareASale are good places to browse for products that might resonate with your audience.

2. Sponsorships and Advertising

Sponsorship is often the first thing that beginners think of when looking to make money from their podcast. Many podcast ad networks connect podcast creators with advertisers. Networks find advertisers, implement negotiation terms, and push scripts on behalf of the podcast.

In order to be accepted into networks like Midroll and Authentic, you need at least 5,000 listeners per month. However, if you don’t have many listeners, you can contact potential sponsors directly and get deals, especially if your niche audience is a good fit.

3. Courses

Many well-known podcasters are developing their own courses to teach similar content online. The courses are effective in teaching easy-to-follow content and give students concrete feedback upon completion. You’ll want an email list to reach your audience and tell them about your course and what it involves. Additionally, you can promote your courses through webinars and on the podcast itself.

4. Training and consulting

Training is similar to offering an online course, but instead of shooting clips for a large group, you focus on developing relationships with individual listeners and teaching them a skill firsthand. You can also promote your own consulting and coaching services through your podcast.

5. Crowdfunding and donations

When you have a loyal following, you can request financial donations to support your podcast journey. Crowdfunding usually works best for podcasts that focus on entertainment. Platforms like Patreon, GoFundMe, and Indiegogo can help you solicit funding from your audience in exchange for special rewards – things like merchandise or exclusive episodes.

6. Excellent content

Premium content in broadcasts can take many forms. Here are some common ways you can deliver premium content related to your podcast:

  • Behind the scenes content
  • Additional interviews
  • Ad-free RSS feed
  • Q&A with the hosts
  • RSS feed for early access

Whatever your choice of premium content, have fun and focus on helping listeners. Soon, you can develop an income stream of a few thousand dollars per month.

7. Events

Hosting events as a podcaster not only helps you make money, but it’s also a great way to bring your best fans together for more value. Take the Walker Stalker Conference, for example. Walker Stalker started as a fan podcast discussing Walking Dead TV, but it has grown exponentially. Today, they host conferences and even involve representatives from the series in their events all over the world.

8. Physical products

While broadcasting, get creative and develop physical products like T-shirts, hats, mugs, and more. Promote it in your podcast and you will be amazed at how much money you can make.

9. Books

You can also leverage your podcast into a book deal. Not only does book sales lead to more money, but it also enhances your authority on a topic. Podcast listeners can also help generate initial buzz around your book, and a podcast community can provide a network of other podcasters in your niche who might invite you to guest places to promote your book.

10. Public Speaking

Podcasts are your platform to showcase your speaking skills. Many podcasters receive invitations to public speaking because they are likely to be a good fit to speak at live events and conferences. Public speaking also enhances your authority in the industry as you are exposed to new audiences who may start listening to your podcast.

Popular podcast advertising networks

Undoubtedly, podcast sponsorship is a profitable way to earn money. In addition, they are the most direct source of income once you sign the deal.

So where do you find podcast sponsorship deals? It’s very simple. Negotiate a podcast deal with any sponsor. However, broadcasters often go through a medium. Here are some popular advertising deals to get you started:

  • Media Accreditation
  • Media advertising results
  • True original media
  • advertisement
  • Podkorn
  • Medul

When you start, you may not earn much money. However, podcast sponsors will start calling you once you gain some fame and are in a better position to negotiate for more perks.

How much money do podcasts make?

To determine how much a podcast can earn and to get an idea of ​​how much money you can make from broadcasting, here is a scenario to follow. Suppose you are a podcaster writer and you do the following every month:

  • 1% of your audience buys through your link, and earns you $15 per sale.
  • 0.05% of your audience buys an online course per month for $99.
  • You release about four episodes of your podcast each month.
  • You can place three ads in each episode evenly distributed.
  • 2% of your audience supports you on Patreon, which earns you $5 per person per month.

If you have 1,000 listeners per episode, you could earn $745 per month, broken down as follows:

  • $495 in cycle sales
  • $150 in affiliate sales
  • $100 to support Patreon

If you have 5,000 listeners per episode, you could earn $4,925 per month, broken down as follows:

  • $750 in affiliate sales
  • $2,475 in cycle sales
  • $1200 in ads
  • $500 in Patreon Support

If you have 10,000 listeners per episode, you can earn $13,450 per month, divided as follows:

  • Pay $1500 in affiliate sales
  • $4950 in course sales
  • $6000 in ads
  • $1,000 of Patreon Support

These numbers, of course, are purely speculative. How much you earn from podcasts will vary greatly depending on your niche, reputation, and strategy. For example, you could have a very generous follower on Patreon, or your sponsor could offer more CPM, or CPM, based on expectations about how your channel is doing or other factors.

Income from podcast popularity

Here are some of the highest-earning podcasts, according to a study by Forbes and The Richest:

  • The Joe Rogan Experience has over 190 million downloads per month, and earns $30 million annually.
  • Karen Kilgariff and Georgia Hardstark have approximately 35 million downloads per month, and earn $15 million annually.
  • The Dave Ramsey Show has 13 million listeners a week and brings in an annual income of nearly $10.
  • Shepard Armchair Expert earns $9 million annually with approximately 20 million monthly audiences.
  • Bill Simmons Podcast earns an annual income of $7 million.
  • Chapo Trap House makes $2 million every year.
  • The Tim Dillon Show brings in $1.3 million annually.
  • Andrew Schulz & Akaash Singh makes $1.2 million annually.
  • Pat Flynn (Smart Passive Income) brings in $1.2 million annually.
  • True Crime Obsessed brings in $1.2 million annually.

Take the final

While many podcasters earn very little at first, podcasting can be a lucrative career if you study effective monetization strategies and work with them consistently. As long as you consistently engage your audience with valuable content, you could be the next high-income broadcast maker.

Our in-house research team and on-site financial experts work together to create content that is accurate, unbiased, and up-to-date. We validate every statistic, quote, and fact using reliable primary resources to make sure the information we provide is correct. You can learn more about GOBankingRates’ processes and standards in our editorial policy.

About the author

Lydia Kipbet has been writing professionally since 2017. Her passion for helping brands with all aspects of content marketing flows through her expert industry coverage – personal finance, investment, and healthcare. Her work has appeared in The Motley Fool, Investor Junkie, Green Market Report, and Medical News Today. When she’s not writing, she’s either reading, playing guitar, or chasing nature. follow her Twitter.

.

About the author

publishing team