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There is a small island in the middle of the Mediterranean where many young entrepreneurs go to earn millions. These young millionaires often have similar characteristics as risk-takers, scammers, and innovators, but they also have one thing in common: they are casino affiliates.
The online casino and gambling industry is one of the fastest growing sectors in the world, and many of the most successful affiliates in this industry (myself included) have made their name on the small island of Malta.
This country of less than 500,000 people has taken over the role of “Las Vegas” in the online casino industry and is the headquarters of huge gaming companies and affiliates. Although you do not need to live in Malta to be an online casino mogul, most of the greats do.
I spent 10 years of my life in Malta, creating one of the largest gaming affiliates in the world, Katina Media, while making over $50 million before turning 30.
So, what is the interesting thing about being a gambling affiliate?
The allure of being an online affiliate
Many entrepreneurs are attracted to the affiliate industry because of the low barriers to entry. Every business has obstacles that you must overcome before you can unlock it, and some of these obstacles are shorter or longer than others.
No matter how much you like space or understand rockets, you will not easily compete with Elon Musk and SpaceX. The barriers to entry in this industry are huge. Not only will you need hundreds of millions of dollars, but you will also need licensing, experience, and other hard-to-obtain non-financial assets.
However, the barriers to becoming an online affiliate business are relatively small. You simply need to register as an affiliate company, purchase a domain and hosting service, create a website and start publishing content with affiliate links. Most seasoned entrepreneurs can create and launch an online affiliate site in a day for less than $20.
What attracts the online casino space?
Online casino and the entire online gambling industry in the United States is one of the most promising sectors at the moment. In fact, the US online gambling industry was valued at $1.978 billion in 2020 and has an estimated compound annual growth rate of 17.3% over the next five years.
As more countries begin to legalize online gambling and sports betting, you can expect to see this sector grow exponentially. This opportunity is what makes the gambling and internet casino industry so attractive to young entrepreneurs.
What kind of skills do you need?
When I launched my first online casino website, my partner and I had to build the website from scratch – which required a certain level of proficiency in web development. However, the current landscape is quite different and anyone can launch a clean and optimized affiliate website with little or no knowledge of programming or web design.
Platforms like WordPress, Wix, and Squarespace are designed to make it easy for anyone to create a professional-looking website, and their tools help you do just that.
Although you don’t need a complex website to make money, you will need to create an optimized website – which is what really sets you apart from other casino affiliates.
Getting started with website optimization
While many industries are built on paid-to-play marketing tactics such as Google ads, Facebook ads, and other paid advertising, the online gambling industry is largely built on organic search – specifically, on Google.
For example, if someone lives in a state that has legal online gambling like New Jersey and decides they want to gamble from home, they might search for “best online casino in New Jersey,” which will display a list of web pages related to that search.
As a partner, your goal is to be the best result for a particular search term, which typically has a CTR of 31.7%. The higher your score on the page, the more traffic your website will have, and the more traffic your website gets, the more affiliate revenue will be.
Fortunately, there are many easy tips for practicing good search engine optimization on your casino website.
Write high-quality content, often
In the world of SEO, content is king. But more important than just creating good content is posting content regularly. Google craves compelling and relevant content because its entire model is built around showing searchers the best result for their queries.
If you can consistently deliver better quality content than your competitors as it relates to casino reviews, gambling news or sports betting insights, Google will eventually realize this and display your content in higher results.
zig while others zag
Many internet casino affiliates follow the same major search terms. While these may be among the most searched for, they are often the most competitive, making it difficult for new casino affiliates to rank highly.
Fortunately, there are millions of terms that people search for and you don’t always have to compete for the toughest search terms. If you wish, you can optimize your website for more specific searches such as branded and long tail keywords.
While the secondary or long term search term market may be smaller, it is less competitive. This gives you a better chance of earning the best score.
Don’t neglect technical SEO
Generating ideas and content are great ways to improve your SEO, but there are other technical areas of your site that should also be improved if you want the best chance of success. From faster page loading to mobile optimization, don’t neglect building a technically sound website.
Related: 8 Things I Wish I Knew Before Starting Affiliate Marketing
Get to know your target audience
The goal of any online affiliate company is to attract specific people to your website so that they can click on your affiliate links. Therefore, casino affiliates must closely understand their target market to achieve the best results.
In most cases, casino players land on an affiliate site for several main reasons.
They are looking for the best casino: Since “best” is subjective, a good affiliate will provide ratings for online casinos based on various metrics such as promotions, game library, customer service, and reliability.
Looking for the best rewards: Online casinos use bonuses to attract new players or entice more gambling on their platform. Players may visit an affiliate company because they want to quickly and easily see the active promotions in the casino.
Looking for entertainment or information: Someone might come to a casino website if they are looking for more information or because they are interested in a particular topic. For example, if someone wants to learn how to play slot machines, they may visit the affiliate supplier of slot machines.
Casino affiliates must not only better understand their target audience, but also format their site so that players who visit for various reasons can quickly and easily navigate to the information they want.
Related: This Is Why Teens Are Affiliate Marketing Experts
How do casino affiliates make money?
Earning money as an affiliate casino online is very simple. In fact, most of the online casinos have a smooth process of becoming an affiliate which can be done in a day.
The process is basically:
Create a website or digital asset (a social media page may suffice)
Apply for an online casino affiliate program from the casino website
Get accepted into the program and get a tracking link
Use this tracking link on your site or social assets
Someone clicks on your link and subscribes to that casino
They make a deposit and start playing
You receive commission based on the agreement
The process is structured so that affiliates earn money only when they succeed in sending active players to the casino. This relationship benefits both parties and is low risk for all. The casino gets more players and the affiliate earns money by sending players to that casino. The partner can work as hard as he likes and the casino only pays when the results are positive.
How are casino affiliates paid?
The casino affiliate program will ask you to enter your bank account information for direct deposit payments or they may mail you a check. These commission payments depend on how the referral deal is structured between you and the casino.
In general, there are two main payment structures:
- revenue share: You earn a percentage of losing your registered players.
- Cost Per Acquisition (CPA): You earn a set price for each player who deposits.
Should You Become An Online Casino Affiliate?
The online gambling industry is one of the fastest growing and most lucrative sectors today. In the coming years, more and more countries will embark on online gambling and new casinos and technologies will enter the space. It is not hard to see why many entrepreneurs are considering becoming online casino affiliates.
There is certainly money to be made in this industry, but that doesn’t mean it’s easy. However, if you can remain focused and committed to providing quality to your visitors, you could be the next young millionaire looking for apartments in Malta.
Related: 3 Tips for Getting Started in Affiliate Marketing