I started affiliate marketing in 2016 and was earning over 1 lakh rupees per month. I thought I knew enough about affiliate marketing – that was until I met Kulwant Nagi.
The concept of affiliate marketing is really simple. Big companies like Amazon and Flipkart have affiliate programs for bloggers and influencers. You can access the affiliate portal in which you can recreate the link of any product with a special tracking code. You earn commission income — usually between 4 percent and 11 percent depending on the product category — when someone clicks on the link and buys the product.
Similarly, there are large global affiliate networks like ClickBank, Commission Junction, and ShareASale, which offer affiliate commission.
Affiliate marketing can be understood as a four-step process
- Join the affiliate marketing program
- Product Promotion
- Sales Tracking
- earn commission
I was doing affiliate marketing through my blog and social media, and I thought that was the only way.
Kulwant changed this idea for me. He showed how he was earning through affiliate marketing in several ways. Kulwant has taken his affiliate marketing business to the next level by exploring several marketing channels. It does affiliate marketing with pay-per-view ads, native ads, Google Display Network ads, and Facebook ads.
During one of our conversations in Chandigarh, Kulwant told me that he was posting ads on many platforms and was making an income of $500-$800 a day. He once made $2,300 in one day, and last year he made $9,000 in just four days promoting Black Friday deals.
Kulwant believes that we are in an age where success is all about mindset and belief in yourself. We are one click away from taking advantage of technology or being a victim of it.
Taking the example of Facebook, Kulwant shows that most people in the world waste precious time using Facebook liking friends’ photos, watching videos, or playing games. On the other hand, as a marketer, he sees Facebook as a great marketing channel, and so he promotes his affiliate products on Facebook with ads and makes good income every month.
It’s all about how you use the tool. A knife in a doctor’s hand can save someone’s life, while a knife in a killer’s hand can kill someone
Kulwant belongs to the small town of Fatehabad in Haryana and his dream was to go to the United States after completing his graduation in 2008. He wanted to get a master’s at VLSI, but the course was too expensive.
He persuaded his hesitant father earlier to send Kulwant abroad and arranged the money for the GRE and TOEFL exams. He went to Delhi to prepare for the exams, and paid 50,000 rupees for the tuition fee, which was no small amount.
His hard work paid off and he got 1300/1600 in GRE and 99/120 in TOEFL. Kulwant was accepted into six universities, or two that were offering him scholarships of $16,000 and $7,000.
Then came the hard part – to his surprise, Kulwant realized that he had to show 22 lakh rupees in his bank account for a US visa, and of course his father did not have the money. However, he was confident that his relatives would help. Kulwant saw his father helping everyone all his life and now he expects reciprocity from his relatives
They say you get to know your true friends in difficult times. Kulwant and his father knocked on everyone’s door, applied for loans, but failed to collect the required funds. Heartbroken and his dreams shattered, Kulwant lost hope and had to withdraw his applications from American universities.
Finding a job in India was not difficult and settled with a boring job in Delhi, but the dream of studying in the United States was strong. He tried again the following year and got admission as well, but he couldn’t arrange the money. Frustrated with his job, Kulwant resigned in 2011.
A new beginning
His friend Ravinder Kumar, who is now a business partner of Kulwant, inspired him to experiment with internet marketing and blogging. start a blog BloggingCage.com In 2012, I started affiliate marketing. The journey was not easy, but nothing is impossible for a diligent person.
He blogged for the first 18 months using 2G mobile internet as there was no 3G and 4G connectivity in his hometown. While the major cities had speeds of up to 100 Mbps at the time, it was running on 50 Kbps.
In a discussion with me, Kulwant said he used to cry in those days because he wanted to watch videos to learn blogging and online marketing, but his internet never allowed him to.
He credits his success to his mother, who had a strong belief in him and always pushed him to pursue his dreams. Kulwant says that starting a business is a lot easier these days than it was 20-30 years ago. We have all the tools, data, statistics, books, case studies and marketing conferences to get enough information.
He says success is all about finding where people are headed, and being there first. In keeping with this motto, he was the first mover in his circle of friends and in his town and can now be seen everywhere. Kulwant has traveled to 18 countries with his own money in the past three years, setting up an LLC in the US, and a private limited company in India to run his entire online marketing business.