Many people today think that email marketing is dead, but that is not the case; Email is more popular than ever. There are more than 3.5 billion email users worldwide, and the number is expected to grow exponentially over the years due to a plethora of reasons.
Statistically, email has more users than social media, so if you’re still not using it Affiliate Email Marketing As part of your digital marketing campaigns, you lose a lot of business opportunities.
Starting an email campaign can be difficult, but it can be beneficial for future promotions with the right strategy. These campaigns are effective because they allow you to open a direct channel of communication with your customers.
Once you’ve created your website, it’s time to start focusing on building your email list.
Creating a list of contacts that you can send emails to is a difficult task, but it can produce great results for your business if you do it right.
- Register with your email provider
You need to register with your email service provider to start your campaign. Make sure you follow the legislation as you cannot send unsolicited emails unless you have the express or implied permission of the recipient.
Implicit permission means that you currently have some kind of relationship with the contact. Whereas explicit permission means that even though there is no relationship between you and the recipient, they have allowed you to send them marketing emails.
In the early stages of your business, you will likely be dealing with contacts with explicit permission. Therefore, you need to optimize your user’s touch points, such as your website and social media, to get them to sign up for regular emails.
- Optimize your website
The more email contacts you have, the more emails you can send and the more audience you can convert. Try to integrate and improve your website with strategically placed widgets and popups.
A/B testing is the best way to improve or try different widgets or popups to get more subscriptions. Also remember to keep a close eye on your progress and customer responses, as this will allow you to adjust your affiliate email marketing Accordingly.
- Create drip emails
Once someone signs up on the website, you must have systems in place to send them to set emails at certain intervals. You can set up drip emails, change the details of your industry and what works for you.
With an automatic drip campaign, you don’t have to worry about sending emails manually, and you’ll be able to send an email at the right time.
A well planned and executed series of emails will keep your customers engaged.
- Produce high quality content
Even if you have a long list of leads, the right drip system, and an optimized website, your email campaign won’t yield any results if you don’t produce high-quality content.
You have to create good content to keep the audience engaged. Create content about things and topics in your industry.
Once the basics are sorted out, you should continue to create quality email content and improve your website regularly to get more signups.