How To Make The Most Of Affiliate Marketing With Facebook Ads

 

Yes, affiliate marketing can also be done on Facebook. There are quite a couple of other ways for you to use Facebook for affiliate marketing (which are listed below), which we have compiled for your reading pleasure. Paid Ads. As previously mentioned, paid ads can be done via Facebook groups.

Groups are great for affiliate marketing, as you have the ability to interact with your customers and perhaps see what they want. You must test out these ads. What works for one group may not work for another group. It will take some testing, experimentation, and tracking, if you want to make sure this method is right for you. Facebook has an ad budget, so you must test and track how much you can spend per day or per week on this campaign.

Instagram Marketing. The craze about Instagram has spawned a whole generation of businesses, since it is more ‘in’ now than it was before, and therefore has a larger market. If you do a search for Instagram marketing, you will find literally millions of results. However, like Facebook, there is a limit to the amount of promotion you can do via Instagram, since it uses a different pay-per-click system. Therefore, you must carefully plan your advertisement campaigns in order to reach the correct audience, in order to maximize your affiliate marketing through Facebook and/or Google AdWords.

Paid Advertising. Many people are familiar with the concept of Facebook Pay per click, where you only pay Facebook when someone clicks on one of your ads. In affiliate marketing terms, this is called “Pay Per Click”, or PPC. With Facebook PPC, you have the ability to directly target your audience to ensure maximum exposure to your product or service, with the potential of reaching thousands or even millions of people for each ad.

Test Everything. You must test everything before you launch an advertising campaign with Facebook Ads, or any other online marketing platform for that matter. There may come a time when something works brilliantly for a short time, and then it becomes ineffective after a while. So you must test everything, from the banner ads to the text ads, the images to the autoresponder messages and even the call to action.

CPM Pricing. A common question from beginners is: What is CPM? It stands for Cost Per Thousand impressions, where you pay Facebook whenever someone clicks on one of your ads. This is essentially your commission, since every impression means you paid Facebook. Therefore, when deciding on your CPM pricing, you must also take into consideration the cost of the impressions, since the higher the number of impressions, the higher your cost per thousand impressions will be.

Clear Call to Action. Your message should be clear and compelling, in order for you to get and keep the attention of your readers or potential clients. If you are selling an affiliate product, your ad may not have that clear call to action because of its simplicity. But if you are trying to sell services like copywriting or tutoring, your ad should grab the attention of your readers immediately. The best way to do this is by creating a clear call to action, where you outline what your product or service is all about, and why would someone need it.

Use PPC Quotations. Another affiliate marketing strategy that some marketers employ is the use of Google AdWords, also known as Google AdSense. Here, you place your ads on a page with related content, which your readers will then click on, and if they are interested in what you have to offer, they will be directed to your site, where you can collect their information for follow-up advertising campaigns. You can also use affiliate marketing with Facebook Ads by including a snippet or two of the content from your website in your Facebook ad, so that your audience will be made aware of whatever it is that you are offering them.