How to Measure Success in Affiliate Marketing Management Software?


Affiliate Marketing Management Software has revolutionized the way affiliate marketing is done on the internet. The ability to manage one’s affiliate marketing campaign becomes simple. One can easily track the statistics, sales and ROI and many more. The best part is that you can do all this while incurring virtually no cost. In fact, it costs nothing to use the software.

Circles are the Partnership Management Software of choice for B2B & B2C businesses of all types. It enables advertisers to effectively manage their partnerships, ad agencies, media buying, and influencers allowing them to effectively scale their affiliate programs indefinitely. The Circle Line management system helps to manage everything from accounts, brand information, pay rates, commissions to affiliate network partners. It allows the advertisers to create different segments like “iances” or “markets” that can be segmented further. Advertisers can also manage detailed reports including statistics such as cost per click, cost per mile, cost per lead and many others.

Merchants looking to expand their business attract new affiliates by offering them a free trial. A free trial offers affiliates an opportunity to try the product and decide if it is right for their business. Merchants offer varying payment options and commission structures and control over various aspects of their affiliate network. Merchants who have an opt-in list have the advantage of being able to measure results and adjust services and commissions in real time.

Affiliates need software that will enable them to manage and report on their affiliate marketing programs. There are numerous platforms available for affiliate marketing. Some of the popular ones include Google analytics, Linkshare, Getafreelancer, SellerDock, iContact and PayPal for merchants. Affiliate networks such as ClickBank, LinkShare, Commission Junction, PayDotCom and ShareASale are among the best when it comes to affiliate marketing software.

Social media affiliate marketing is another emerging trend that requires affiliate marketing management software. Affiliates use social media sites such as Facebook, Twitter, YouTube and MySpace to promote their affiliate programs. These sites allow merchants and affiliates to interact with each other on a personal basis, thereby increasing sales. With social media, marketers can target their audience and send direct messages to these individuals. These messages can be customized according to the interests and desires of the audience.

E-commerce is fast becoming the preferred method of conducting business for merchants and affiliates alike. E-commerce sites have evolved to become sophisticated. They include inventory tracking, online catalogs, merchant accounts, multiple payment gateways and discount coupons. The role of affiliate marketing managers has increased manifold with e-commerce. They must keep track of all transactions taking place in order to ensure that commission payments are received. A comprehensive system of commission calculation, payment processing, rewards and incentives, reporting and analysis are some of the tasks undertaken by affiliate marketing managers.

Branding has become important for the success of any enterprise. For merchants, it is crucial to create an attractive and compelling brand image so as to drive traffic and generate leads. Affiliate marketing requires marketers to make sure that they are offering products or services that are in line with the personality and desires of their target customers. They must be creative and innovative so as to capture the attention of their target market. The best way to create a captivating brand identity is through the application of affiliate marketing management software.

Affiliate marketing strategies are a great help in business growth. It helps them in identifying target markets, choosing a product or service that is in line with their needs and interests and generating leads and revenue. An effective affiliate management system is one that takes care of all these things while leaving their business growth to the marketers. It enables them to focus on generating prospects and revenue instead of focusing on business growth.