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How To Monetise Your Website: Affiliate Marketing

How To Monetise Your Website: Affiliate Marketing
Written by publishing team

From lifestyle to finance, from fashion to food, no matter what type of website you have, there really is a way to make money from it. Going from a passion project to a money-making resource may seem difficult at first, but in reality, it can be simple with a little knowledge. Welcome to the world of affiliate marketing: a world where you can sit back and relax, and when done right, you can watch the money flow in. While there are other ways to make money from your site worth exploring, affiliate marketing is a particularly effective method.

How does affiliate marketing work?

What affiliate marketing basically stems from is creating a partnership with another company and providing them with advertising space on your website. This is usually in the form of banner ads or links embedded in your site’s content. Even if you don’t usually sell products on your website explicitly, if you’ve received a decent level of traffic, there are likely to be many merchants who will want to promote themselves to your readers. You, the owner of the blog or website that gives space on your site, is known as the affiliate marketer, and the merchant looking to advertise with you is called the partner. With every product purchased via your website, you will receive a commission from the respective affiliate partner.

Some people hear alarm bells when they first realize that it involves giving up valuable space on your website, but if done correctly, you can organize your partnerships very carefully and ensure that by allowing them space on your website, You provide your readers with added value. Ideally, loyal readers should be grateful for your well-structured ads rather than annoy them.

For example: If you run a vegan food blog and decide to opt for affiliate marketing, do some research on what your readers might want to see; Why not take a survey or make a fun social media post double as a call to action. Think about what kind of tools or resources your customers might need to implement the recipes that feature your blog. In this case, you may want to consider companies such as organic stores, kitchen supply manufacturers, or local vegetarian restaurants as potential affiliate partners. If all this sounds too daunting, there are also platforms to help you choose the right partners and implement your referral program effectively.

The main benefits at a glance

If you’re still on the fence about affiliate marketing, there are a number of benefits to consider:

  • Affiliates can sit back, relax and watch the money that comes with every purchase.

  • Few, if any, affiliate initial costs – the cost of setting up a website

  • Thanks to the online nature of affiliate marketing, there are no restrictions on when or where you can earn money

  • Being an affiliate requires little or no experience.

About the author

publishing team