Santa Barbara, California – (work wireImpact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, Impact’s second in 2021, reinforces Impact’s investment in the partnership economy, providing brands, publishers, and now world-class technology solutions agencies to successfully manage and grow their partnerships.
As Google and Apple move to phase out third-party cookies and IDFA (Identifier for Advertisers), brands are increasingly turning to partnerships as an alternative to reach consumers in a more reliable and efficient manner. Impact has built a comprehensive partnership automation solution for brands and publishers, and has acquired Affluent to expand its cloud partnership solution to agencies that manage partnership programs on behalf of brands.
Affluent enables agencies to aggregate affiliate data from multiple networks and platforms, automate and generate custom reports, and improve client partnerships with publishers in a single platform. With Affluent, agencies can manage more clients, better improve performance across clients, improve reporting capabilities, and ultimately increase their profits. On average, wealthy agency clients have grown their client portfolio by 144%.
“Partnerships are emerging as an effective way for brands to outpace competitors in terms of growth. But with hundreds of affiliate platforms and networks out there, agencies today require a central platform to effectively aggregate and analyze data to improve the many partnership programs they run,” said David A. Yovano, CEO of Impact. “With the acquisition of Affluent, Impact is committed to providing comprehensive analytics and corporate management capabilities to agencies, brands, and publishers, as well as greater innovation for agencies specifically.”
In 2020, Affluent increased its client base by 70%, and helped agencies and advertisers manage more than 1,800 affiliate programs. Last year alone, Affluent tracked over $10 billion in brand revenue and over $1 billion in publisher commissions.
“Time and time again, Impact has demonstrated that they are committed to developing the partnership economy by providing brands, publishers and now, agencies with the best technology to drive growth,” said Yonatan Dotan, founder and CEO of Affluent. “We look forward to working together to further develop our technology and enable agencies to easily manage their clients’ portfolios, automate reporting, and ultimately improve the performance of those programs across all partnership types.”
Founded and backed by Aniview LTD in 2017, Affluent is a leading provider of comprehensive video content and video advertising solutions for SAAS monetization to thousands of publishers.
“We at Aniview are proud and excited to deliver Affluent and its incredible team to Impact as we continue to focus on our core business of video content and ad monetization,” said Alon Carmel, Founder and Chairman of Affluent and Founder and CEO of Aniview. “It has been a very exciting and successful journey for all of us.”
This acquisition comes on the heels of other recent acquisitions by Impact. In March 2021, Impact acquired Trackonomics, a supply-side platform (SSP) that helps content publishers like BuzzFeed, Business Insider, Red Ventures and Discovery manage content commerce programs with data on how individual links and web pages are performing. In 2020, Impact added nearly 600 new clients, and also acquired influencer marketing platform Activate.
To learn more about how Impact can help drive partnership growth in one unified platform, visit https://impact.com/
About the effect
Impact is the global leader in partnership automation and the catalyst for the new partnership economy. Impact accelerates enterprise growth by automating the entire partnership lifecycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for business partnerships of all types. Impact drives revenue growth for global brands such as Lenovo, Levi’s, L’Oreal, Ticketmaster, TUI, Uber and Walmart. Impact Corporation was founded in Santa Barbara, California in 2008, and has grown to include more than 500 employees worldwide. To find out more visit www.impact.com.
about the wealthy
Affluent is the world’s leading industry agency solution. Through agency, advertiser, and partner solutions, Affluent provides customers with unified access to their data, enabling them to make better decisions, scale their businesses, and expand their reach in the partnership economy. Wealthy owns global agencies like Gen3, PartnerCentric, Streamline Marketing, Thoughtmix, and many more. Founded in 2017, Affluent has grown rapidly and developed a loyal user base. For more information visit www.affluent.io.