Affiliate Marketing

impact.com Closes 2021 with New Google Pay Integration, USD$150m in Funding, and 51% Increase in Clients YoY

impact.com Closes 2021 with New Google Pay Integration, USD$150m in Funding, and 51% Increase in Clients YoY
Written by publishing team

Impact.com, the world’s leading partnership management platform that supports over 1 million partnerships for over 1,900 brands, today (December 8) announced record growth in 2021. In the past year, Impact.com has seen tremendous momentum with success at the top New money financing, acquisitions and four new technology integrations. The company has also seen growth with a 51% increase in its client portfolio and 15 awards so far this year.

Impact.com 2021 started by Join Shopify Plus as a Certified App Partner For influencer marketing and affiliates. Throughout the year, Impact.com also announced new product functionality for B2B partnerships through a partnership with HubSpot, which is a technical integration with BigCommerceAnd And the latest integration with Google Pay. In addition, Impact.com has acquired Pathology, SSP for publisher partnership programs that provides attribution of page-level revenue and ROI, and the richIt is an analytics and automation platform designed to help agencies manage brand partnership programs. Earlier this year, the company also revealed a financial growth, Exceed $100m (£75.6m) in annual recurring revenue and $150m (£113.4m) in funding round closed at a valuation of $1.5bn (£1.1bn) In preparation for the public offering.

“As today’s marketing landscape shifts to accommodate changing consumer behaviors and the exponential rise in advertising prices on big tech platforms, we’ve seen a greater need for innovation within the partnership economy. We’ve addressed this head-on through product innovation, technology integration, acquisitions, and new capital funding. To provide our clients with the leading global partnership management platform available for all types of partnership,” said David A. Yovano, CEO of Impact .com. “The contemporary consumer is in control of their shopping journey and actively seek out reliable, genuine and authentic solutions from trusted sources to meet their needs. Impact.com provides marketplace, contract solutions, tracking, payment, reporting and more through the platform and is the solution for any brand, publisher and agency eager to reach to consumers the way they want to reach it.”

In addition to Impact.com’s growth, the company has actively showcased its industry expertise this year. In October, Impact.com . was released Two new commerce content reports Which found that brands with at least 20 content publisher partners are more likely to see revenue increase twice as much and publishers expect revenue from commercial content to grow more than 50%. Earlier this year, the company also Launched Partnerships Experience 2021, a first-of-its-kind virtual partnership event featuring speakers from Canva, Hubspot, Conde Nast and HSBC, Partnership Economy podcast and debuted the Partnership Experience Academy, Free Online Academy Educates learners on how to drive growth through affiliate marketing and partnerships.

Recently, Impact.com His name is HubSpot veteran Kim Walsh As CEO of Growth, she will support long-term commercial success as the company moves toward an IPO in 2022. Impact.com has also added clients globally, increasing its customer base by 51% – including EcoHotels.com, Jabra and Virgin Australia , Puma, Skyscanner, Swarovski, Tempur Sealy, PAS Group and Virgin Australia. The company also announced a company-wide paid parental leave policy, offering 26 weeks for fathers.

Impact.com’s award-winning work was also recognized by the industry in 2021 with a few below:

– Seller of the Year at The Drum for Digital Industries

– Most Innovative Use of Martech (Silver) in B2B Martech Awards

Best Performing Marketing Technology in the Performance Marketing Awards (PMAs)

– Best Travel, Leisure and Lifestyle Campaign with TUI at PMAs

Best Influencer Marketing Platform (Bronze) at the Influencer Marketing Awards

Most Effective Use of Affiliate Marketing with Canva at the APAC Drum Digital Advertising Awards

Best Managed Affiliate Program in the USA: Impact.com & DMi: Transform TUSHY’s Bottom-Heavy Affiliate Program into International Performance Marketing Awards (IPMA’s)

Best SaaS Platform: Impact’s Partnership Cloud International Performance Marketing Awards (IPMA’s)

for more informationvisit Impact.com.

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