Affiliate Marketing

Instagram’s Affiliate Test, in-Person Gaming Startups

Instagram's Affiliate Test, in-Person Gaming Startups
Written by publishing team

Hi, I’m Amanda Pirelli, and welcome back to Insider Influencers, our weekly digest of the work of influencers, creators, and social networks.Dia pads. Sign up for our newsletter here.

In this week’s edition:

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Bethany Everett-Ratcliffe standing in the street for Instagram.  Latest product tags.

screenshot / Instagram / @twentysomethingplus

An Inside Look at Instagram Affiliate Marketing Beta Testing

Since Instagram announced the start of testing the affiliate marketing tool this summer, the platform has signed about 100 creators and 30 brands, including Benefit Cosmetics, Kopari Beauty, MAC Cosmetics, Pat McGrath, and Sephora.

Sidney Bradley spoke with four creators about how the feature works and how much they earn.

  • Tania Zelke She (80,000 followers) said she earned about $58 from a single feed post that tags a pair of Abercrombie & Fitch jeans.

  • Quigley Good (335,000 followers) They earned just $16 from a single feed post that tags a beauty product.

  • Melissa Frusco (38,000 followers) She said she made just a few bucks on her first feed post.

“This is a small test that we are actively scaling up,” an Instagram spokesperson said. “Our long-term goal is to make this tool available to creators everywhere.”

Read more about the next step for Instagram’s affiliate marketing tool.

We got leaked commission rates for 32 brands in the Instagram referral program

Speaking about Instagram’s new affiliate marketing tool, during her reporting, Sydney got the scoop on commission rates for the 32 program brands.

This includes retail giants such as Sephora and Revolve, as well as a few smaller brands. Rates range from 8% to 20%, and are in line with industry standards.

Here’s a look at what some of these brands pay their creators:

Instagram declined to comment on any commission rates for testing. However, the platform said that these brands have set their own commission rates “in line with their marketing strategies.”

See the full list of the 32 leaked modifiers.

Here’s what else you need to know this week:

What is common

Creator’s earnings

market moves

Four incompetent players sitting next to their desks in a League of Legends match

One of the Misfits “League of Legends” teams competing in the “League of Legends” European Championship


Misfits esports team puts on a play for traditional TV audiences

A 100-year-old radio company and a five-year-old esports organization have walked into a bar — or at least into a boardroom.

Legacy media conglomerate Scripps is moving into esports by leading the latest round of funding to Florida-based esports conglomerate Misfits Gaming Group.

Michael Espinosa writes that the media giant hopes to capitalize on Misfits’ relatively small audience.

Meanwhile, Misfits wants to bolster its media presence and test new forms of content, including programming for TV broadcasts.

“Helping our parents and our parents’ generation understand and appreciate gaming and game content, and what it means for their children, is an area in which we can make a huge impact,” Misfits CEO Ben Spoon told Insider.

Find out more about the new partnership and what it means for esports, here.

Person sitting at desk playing League of Legends on PC

Wanyoo Gaming Cafe in Malden, Massachusetts

Jonathan Wiggs/The Boston Globe via Getty Images

As PC costs rise, personal gaming venues are re-emerging

Do you remember those internet cafes from 20 years ago? They’re making a comeback – but now with a special focus on gaming.

With the costs of computers and games on the rise, gamers are now flocking to personal gaming venues.

Michael took a look at the startups leading the mission to space.

While some of the new locations will focus on events, such as tournaments and camps, others will be casual hangouts where people gather after work.

“We want to increase access to $3,000 computers,” one of the founders, John Fazio, told Insider.

Read more about the different startups rushing to take advantage of this comeback.

Week planner:


Influencer Marketing Factory

The Influencer Marketing Factory released a report on the creator economy, polling influencers across platforms like YouTube, TikTok, and Instagram. In the above chart, influencers share their preferred platform as a creator.

Check out the full report here.

What else we read and watch:

And before you go, check out the top trending songs on TikTok this week to add to your playlist. Data was collected by UTA IQ, Division of Research, Analytics and Digital Strategy at the United Talent Agency.

TikTok songs 9/29

Utah iQ

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