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Jens Thraenhart Appointed to Barbados Tourism Marketing Inc.

Jens Thraenhart to promote Barbados
Written by publishing team

After extensive global research, the Board of Directors of Barbados Tourism Marketing Corporation (BTMI) has announced the appointment of Jens Thrinehart As CEO of the island’s destination marketing agency.

Effective November 1, 2021, in his new role, Mr. Thrinehart will bring over 25 years of tourism experience to the promotion role of Barbados.

head for BTMI, Mrs. Roseanne Myers He said, “The team at Barbados Tourism Marketing Inc have done a fantastic job in reopening markets, using their knowledge and experience and establishing business relationships. We believe that along with Jens’ expertise in international tourism, a proven track record of implementing strategy and entrepreneurial perspectives, BTMI will emerge from this period From the pandemic, a much stronger, high-performance destination marketing company is bringing increased benefit to our industry and the broader economy.

“We took on the challenge of finding the best candidate for a CEO position to help shape the way forward, and we are exceptionally pleased that we did, following an inclusive and transparent process. We welcome Jeans to the Barbados team.”

This announcement will usher in a new era for the organization, one that will see BTMI transition into a more commercial marketing organization that reshapes its operations to better compete in the new pandemic era of global tourism.

Mr. Thraenhart, a veteran in tourism of 26 years, emerged as the best candidate out of an initial pool of 178 candidates who were qualified professionals from around the world. The list included 20 applicants from Barbados and 27 from the greater Caribbean region.

Search and selection were conducted by Profiles Caribbean Inc. and a subcommittee of the board of directors and industry professionals. The agency has also conducted proactive outreach to BTMI’s regional and international industry partners.

Mr. Thrinehart, a German-Canadian tourism practitioner, is well versed in global tourism strategy and implementation, and leadership experience from North America to Asia, having served on Tourism Canada (now Destination Canada) and Fairmont Hotels & Resorts (now part of Accor), and most recently as Executive Director of the Office of Tourism The Mekong Tourism Coordination, has been appointed by the six member governments of Southeast Asia for four consecutive two-year terms.

During his nearly eight years in office, he has created numerous award-winning campaigns and initiatives, and established the private sector tourism board Destination Mekong to promote PPP collaboration.

Mr. Thrinehart speaks three languages, including English, French and German as well as Spanish, Thai and Mandarin. Thraenhart, as a results-driven entrepreneur, has deep experience implementing innovative technology solutions in tourism marketing.

An expert in China Outbound Tourism, Thraenhart co-founded award-winning travel technology agency Dragon Trail, authored China Travel Trends books in 2010 and 2012, and chaired the China chapter of the Asia Pacific Travel Association (PATA), while staying in Beijing for five years. Years.

He is the Second Vice Chair of the Council of Associate Members of the World Tourism Organization (UNWTO), and has served on industry boards including the Asia Pacific Travel Consortium (PATA), Hospitality Sales and Marketing Association (HSMAI), International Federation of Information Technology, Travel and Tourism (IFITT), Bring relationships with key stakeholders in the main target markets for Barbados tourism.

Mr. Thrinehart has been recognized as one of the 25 Most Exceptional Minds in Travel and Hospitality three times, was recognized by Travel Agent magazine as one of Travel’s Top Rising Stars, and was added to the Hall of Global Tourism Heroes in 2021.

He holds an MBA from Cornell University and is currently completing his PhD thesis focusing on “Enhancing Tourism Integration Resilience through Stakeholder Collaboration” at Hong Kong Polytechnic University.


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