Affiliate Programs

Leveraging Customer Rewards and Incentives to Grow Affiliate Marketing Programs

Leveraging Customer Rewards and Incentives to Grow Affiliate Marketing Programs
Written by publishing team

Proactive marketing managers face the challenge of growing affiliate marketing programs in order to achieve strong goals. There are several levers to pull in this regard. Distribution is a key component, ensuring that the brand works with the largest publishers, as well as building relationships with the emerging person-to-many technology platforms that enable the reward system. In addition, marketing managers apply traditional methods, including optimizing commission payments and launching exclusive coupons.

Reward and coupon platforms are often built around affiliate marketing, and with cashback and bonus programs on the rise, the affiliate segment will see a revival in 2022. This is good news for the entire ecosystem, as affiliate marketing has historically proven to be an effective and consistent sales driver. Additionally, with the percentage spend pricing model, the advertiser’s return on ad spend through affiliate marketing is protected because payment is performance dependent. Brands must continue to find distribution channels for shows that already have significant reach, with a large potential audience. This means partnering with networks and platforms that can help amplify a brand’s online offerings, including coupon and loyalty reward platforms that can produce increments in progressive conversion rate and higher basket sizes.

– Jordan Glazier, Founder and CEO, wildfire systems

Jordan Glazer is the founder and CEO of wildfire systems, which provides an enterprise platform that enables partners to include social commerce, rewards, and cashback offers within their existing services. A veteran technology executive and serial pioneer, Glazer was an early CEO of eBay, where he was responsible for building many of the company’s largest business units from the ground up. Prior to founding Wildfire, he was the CEO of Eventful, Inc. , which he created into the world’s largest discovery platform for local events and entertainment before it was acquired by CBS.

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