Affiliate Marketing

Lots of Affiliate Links OK if Content is Valuable

Lots of Affiliate Links OK if Content is Valuable
Written by publishing team

Google’s John Mueller says that the number of affiliate links on a single page is irrelevant as long as the main content is useful to searchers.

You can place as many affiliate links on the page as you want without worrying about a penalty or demotion.

This came during a Google Search Central SEO hangout on August 6, 2021.

A question is sent to Mueller asking:

“How many safe or good affiliate links are on one page? Is there an ideal ratio of links to article length to keep here?”

It’s no coincidence that this question came within weeks of Google rolling out an update to its link spam algorithm, which could penalize sites for putting it up. without tags Affiliate links.


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When affiliate links are used correctly, there is “no limit” to the number of pages a page can have in terms of SEO.

This is exactly what Mueller has to say about it.

John Mueller from Google on Affiliate Links

Mueller explains that Google is not trying to send a message that affiliate links are bad. They are perfectly fine, provided they are placed within useful content:

“There is no limit. From our side, we’re not saying affiliate links are bad or problematic. It’s a matter of rather, well, you really need to get some useful content on your page as well. That’s the kind of angle we take there.”

The number of affiliate links you have on a site is completely irrelevant. Also, the ratio of links to article length is not at all relevant.”


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Mueller goes on to say that Google needs a reason to show a site in search results, and that reason is usually because it contains valuable content that people are searching for.

In addition to tagging affiliate links with rel=”sponsorship”, trying to improve these links is a “wasted effort”.

“But, basically, what we need to find is a reason to display your site in search of users who are looking for something. That reason is usually not the affiliate link but the actual content you provide on those pages.

So from that point of view, trying to improve affiliate links or trying to hide affiliate links, or whatever you’re trying to do in there, I think it’s almost wasted effort because that’s not what we care about.”

If the content on the page is not what Google considers valuable, it will not rank regardless of whether it has dozens of affiliate links or none at all.

Muller says that content that copies what’s on a retailer’s website is an example of something that will struggle to gain a spot in search results.

“What matters to us is the content and type of why we show your pages in the first place. And if your page content is essentially a copy of a description from a retailer’s site, we don’t need to show your site even if you don’t have affiliate links.

So you really need to have that reason first in order to be visible in the search results. And after that, it doesn’t matter how you monetize your site, or what links you put there.”


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For more information on the type of content that Google might find valuable in this case, it is worth reviewing the guidelines that Google provided when rolling out the Product Reviews Algorithm update.

Hear Mueller’s full response in the video below:

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