Affiliate Programs

Matt Wool Named Next CEO of Global Partnership Marketing Firm, Acceleration Partners

BostonAnd December 15 2021 /PRNewswire/- Accelerator Partners (AP), the leading global partnership marketing agency, today announced its current President, Matt wool, the new CEO, effective immediately.

Founder Robert Glazer, who has served as the Corporation’s CEO since its inception, will move to the position of Chairman of the Board of Directors, where he will continue to play a vital role in driving the company’s strategic direction, leading mergers and acquisitions, supporting product and service development, and leadership development programs.

“This is an exciting moment for the company and our customers,” Glazer said. “Matt’s experience, track record, and commitment to our mission and values ​​make him the ideal person to lead AP through its next phase as the partnership marketing industry continues to grow and evolve rapidly. We are very fortunate to have him take the lead as the new CEO of The Associated Press.”

Wool is a ten year veteran of Acceleration Partners. He started in 2011 as Vice President of Client Services before moving to General Manager and becoming President in 2018. Since then, he has spearheaded exponential growth and led efforts that led to private equity investment from Mountaingate Capital. In addition, he has successfully led the two recent acquisitions of Streamline Media and ROEYE.

“It is an honor to work alongside Bob during this extraordinary period of growth and transition. He has galvanized an incredibly talented team and built a unique remote creative culture that has led Acceleration Partners to become the largest partnership marketing agency in the world. I am delighted to continue In this legacy of innovation and maintaining the strong culture Acceleration Partners is known for, we drive the business forward.”

Additional driving changes include an upgrade Helen Southgate To the newly created role as Global Administrator, where you will focus on global strategy. Acceleration Partners has also added several high-profile roles to expand its product offerings and delivery excellence, including Tammy Porter Joining from GoDaddy as Vice President of Expanded B2B Partnership Marketing Practice and Ally Durham Joining from Wunderman Thompson as VP Client Operations.

About Acceleration Partners
Founded in 2007, Acceleration Partners is a recognized leader in partnership marketing and a five-time winner of the International Performance Marketing Award (IPMA) in the “Best Performance Marketing Agency” category. Acceleration Partners runs programs in more than 40 countries for more than 170 brands, including Target, Adidas, LinkedIn, Noom, Redbubble and GoToMeeting. Acceleration Partners’ 250+ global staff maintains a unique focus on delivering exceptional results; It offers deep, data-driven expertise in all of the major partnership marketing methods, including affiliate, influencer, content, media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its exceptional culture, including “Best Workplaces” (Inc.), “Best Workplaces” (Glassdoor), and “Most Committed to Work-Life Balance” (Digiday).

Media contact:
Andrea Liban
Media Junction

SOURCE Acceleration Partners


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