The Meetings Mean Business Alliance (MMBC) and the American Travel Association have announced the full integration of the alliance under the US Travel umbrella, furthering MMBC’s critical mission to unite the meeting industry with one strong and powerful voice.
By merging with US Travel, MMBC will benefit more directly from the association’s robust public affairs resources and advocacy network while providing greater value to Alliance members such as business trips, meetings, and professional events that rebuild events from the acute losses associated with the pandemic.
“Since its inception, the Meetings Mean Business Alliance and the US Travel Association have been close partners in producing purposeful programs that highlight the value of meetings and business travel events,” he said. Michael Massari, Chief Sales Officer, Caesars Entertainment and Co-President, Meetings Mean Business Coalition.
“Taking this next step to integrate resources will further elevate our collective action as we emerge stronger than ever from the pandemic.”
“The complete integration of meetings means business and its scope of work under the umbrella of the American Travel Association is of great strategic meaning, given the level of need and advocacy to restore the travel sector for business meetings and events,” he said. Fred Dixon, President and CEO, NYC & Company and Co-Chair, Meetings Mean Business Coalition.
“We are excited to further align the Alliance’s work within US Travel and its public affairs program.”
The return of professional meetings and events is critical to the recovery of the travel economy and is a top priority for the association, along with the rebuilding of domestic international travel and the growth of domestic leisure travel.
In 2019, nearly 500 million business trips were made in the United States, with $306 billion spent on travel-related goods that supported 2.5 million American jobs. Although they made up only 20% of total flight volume before the pandemic, business travelers account for a disproportionate 40-60% of lodging and air revenue.
Pandemic-related losses in business travel spending in 2020 and 2021 are estimated at $315 billion.
The latest US Travel forecast forecasts that spending on domestic business travel will reach 76% of 2019 levels in 2022 while the sector is not expected to fully recover until 2024. Spending on international business travel is expected to reach 65% of 2019 levels. in 2022 and to fully recover. 2025. The union advocates a set of policies to accelerate the recovery of the travel industry.
“Meetings and business events — along with domestic and domestic international leisure travel — are one of the three critical sectors of the U.S. travel economy,” he said. Roger Dow, President and CEO of the American Travel Association.
“The overall recovery of the industry depends, in part, on a swift return to professional meetings and events.”
The decision to integrate MMBC into US Travel was formalized during last week’s meeting at IMEX America 2021, the highly attended industry meeting event that underscored industry-wide enthusiasm for the return of business trips, trade shows and events.
World Meetings Industry Day, MMBC’s signature program that celebrates the value of professional meetings and events, will be held on April 7, 2022.