The inaugural US Partnership Awards, programmed by PerformanceIN, are the first to recognize the importance of modern results-based partnerships that enhance customer value, loyalty, and growth.
Awards founder, Matthew Wood comments: Our partners have asked us to launch an awards program dedicated to the US market for a number of years, and we’re thrilled to make that a reality.
“As brands take a collaborative and holistic approach to partnerships to achieve business goals, many use a multi-channel approach to reach and engage with consumers.
The US Partnership Awards aims to honor the best in partner marketing, which we define as including affiliate marketing, content partnerships, mobile apps and brand-to-brand, along with influencer partnerships that are increasingly structured with results-based KPIs.
“We feel that partnerships must ultimately lead to increased customer and business value and be innovative, supportive and cohesive. They are taking many forms and we are excited to see how the new awards will evolve in the coming years.”
New advisory board
Over the next two months, the team will work with a new advisory board to finalize the list of categories and confirm the breadth of awards.
Matthew adds: “We no longer operate in an isolated world, and successful partnerships and campaigns can include multiple marketing channels and technologies that work together to achieve results-based goals.“
Affiliate marketing has an incredibly bright future; Approved by superior apps, content creators, and content partnerships, its ability to be flexible, transparent, and accountable puts it in great esteem. The hard work of affiliate networks, OPMs, and the Performance Marketing Association has ensured that it’s a key tool in the arsenal of agile SMEs and big brands alike.“
“Likewise, over the past two years, we’ve seen how important influencer partnerships are. This is a trend that isn’t set to procrastinate. While content, app and brand partnerships have seen equally impressive results. Our new awards will cover all of these areas and more as we celebrate creative and successful digital partnerships.”“
Awards will open during the second quarter, with the ceremony taking place in the United States during the fourth quarter. To stay informed sign up for the event newsletter.
Partnership opportunities open – contact Drew Cameron for details and follow the awards on LinkedIn to be the first to know when the categories are announced.