Affiliate Marketing

SharpLink acquires iGaming and affiliate marketing network owner FourCubed for $8.15M

Online technology company based in Minneapolis SharpLink Gaming acquires certain assets of FourCubed, owner of iGaming and its affiliate marketing network of more than 12,000 subsidiaries, the company announced on Wednesday.

Expected strategic acquisition To unlock and fuel conversions, lifetime customer value of up to 2.5 million from SharpLink, and the growing customer base for fantasy and sportsAccording to a press release on the matter.

SharpLink, which specializes in technology solutions and services based on expertise in the US online sports betting industry, said it has acquired certain assets from FourCubed for a total consideration of $8.15 million, which consists of $6.5 million in cash and the issuance of approximately 600,000 restricted common shares of SharpLink.

Furthermore, the deal also provides for a dividend payout of approximately 600,000 additional restricted ordinary shares Building on the acquired business meeting specific agreed performance standards, SharpLink further announced.

FourCubed’s strategic acquisition adds a respected operating team in the industry with decades of combined experience In converting through affiliate marketing services and in securing highly profitable net, recurring gaming earnings contracts with many of the world’s leading iGaming operators,” Rob Vithian, co-founder and CEO of SharpLink, said:.

According to the CEO, FourCubed has “distinguished itself” from its competition by forming “steadfast relationships” with its customers through high-tech, high-touch strategy and proven player-transforming methodologies.. FourCubed’s iGaming and Marketing Network provides quality traffic, player acquisition, retention, and conversions to iGaming operator partners worldwide.

We believe FourCubed’s technology platform, its team’s affiliate marketing expertise, as well as its approach to player conversions, can be easily adapted with the SharpLink platform., to unlock extraordinary value from our growing audience of sports fans as adoption of C4 sports betting conversion technology continues to accelerate,” said Phythian.

First established in 2005, FourCubed operates an international iGaming network of over 12,000 affiliates and has served over 1.8 million referred players since the network launched in 2008.. Over the past three years, FourCubed’s average annual revenue has been more than $5.5 million.

Over 90% of FourCubed’s revenue stems from recurring net gaming revenue contracts with many of the world’s most prestigious iGaming operators., including Party Poker, bwin, UNIBET, GG Poker, Bet365, 888 Poker, betfair and more.

“We also believe that FourCubed has reached a major inflection point in the development of its business and ideally positioned for the dynamic growth of its online poker and casino gaming operations by expanding into the rapidly emerging iGaming and sports betting markets in the United States,” Phythian noted.. “Thus, we believe this acquisition provides SharpLink with the additional firepower to help shape our company into a true industrial powerhouse.”

As a result of this transaction, Chris Carlson, founder of FourCubed, has been appointed Vice President of Remittances at SharpLink. In this position, Carlson will be tasked with managing and implementing the affiliate marketing strategy, collaborating on partnership development, growth and driving profitability.

“I believe that our companies’ combined strengths and areas of influence in the industry will create a catalyst for the clear growth of SharpLink for the foreseeable future,” Carlson commented. on acquisition. “With the iGaming and sports betting markets beginning to gain significant momentum in the US, we couldn’t be more excited about the opportunity to help ensure SharpLink wins industry dominance.”


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