Affiliate Marketing

SharpLink Gaming Acquires FourCubed, Owner of the Industry’s Leading iGaming and Affiliate Marketing Network Comprised of Over 12,000 Sub-Affiliates

Gaucho : Engages Top Affiliate Management Agency to Grow Its Digital Advertising Strategy
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MinneapolisAnd January 5 2022 (Globe Newswire) – SharpLink Gaming Ltd. (Nasdaq: SBET) (“SharpLink” or “the Company”), a leading provider of game-changing technology solutions and experience-based services we The online sports betting industry announced today that it has acquired certain assets from… FourCubed Management, LLC and 6t4 Corporation (together referred to as “FourCubed”), including FourCubed’s iGaming network and affiliate marketing network focused on providing high-quality traffic, player acquisition, retention, and conversions to partner iGaming operators worldwide.

SharpLink acquired certain assets from four cubes to look at the total $8.15 millionwhich consists of $6.5 million in cash and the issuance of approximately 600,000 restricted ordinary shares of SharpLink. The transaction also provides for a dividend payout of approximately 600,000 additional restricted ordinary shares based on the business acquired that meets specific agreed performance standards.

Rob VithianCo-Founder and CEO of SharpLink stated, “The strategic acquisition of FourCubed adds a respected operating team in the industry with a combined experience of decades of experience in converting through affiliate marketing services and in securing high, recurring revenue contracts and net gaming returns with many of the world’s largest iGaming operators. pioneers.Furthermore, four cubes It has distinguished itself by forming steadfast relationships with its clients through its high tech strategy, high touch and proven player transformation methodologies. SharpLink has more than 2.5 million players interacting with our fantasy and sports gaming platforms through our network sites, sports leagues, and media partnership sites. We believe FourCubed’s technology platform, its team’s marketing expertise, as well as its approach to player conversions can be easily adapted to the SharpLink platform, unlocking extraordinary value from our growing audience of sports fans as adoption of C4 sports betting conversion technology continues to accelerate.”

Founded in 2005, four cubes It owns and operates an international iGaming network of over 12,000 affiliates and has served over 1.8 million referred players since the network was launched in 2008. Over the past three years, four cubes The average annual revenue is more than $5.5 million, with over 90% of its revenue generated from recurring net gaming revenue contracts with many of the world’s elite iGaming operators, including Party Poker, bwin, UNIBET and GG Poker, house 365, 888 poker, betfair and others.

Vithian continued, “We also believe in it four cubes It has reached a major inflection point in the development of its business and is ideally positioned for the dynamic growth of its online poker and casino gaming operations by expanding into the rapidly emerging iGaming and sports betting markets in we Thus, we believe this acquisition provides SharpLink with the additional firepower to help shape our company into a true industrial powerhouse.”

Chris Carlson, Founder four cubes, has been appointed Vice President of Conversions at SharpLink, responsible for managing and implementing affiliate marketing strategy, collaborating on partnership development, growth and driving profitability. Commenting on the acquisition, Carlson said: “I have known Rob for years and have grown in great respect for him and his many professional accomplishments. I believe that the combined strengths of our companies and their respective areas of influence in the industry will create a catalyst for clear growth for SharpLink for the foreseeable future. With the start of the iGaming and sports betting markets gaining noticeable momentum in weWe couldn’t be more excited about the opportunity to help ensure SharpLink wins industry dominance as the partner of choice for media players, tournaments, and sports writers seeking to improve player engagement and lasting customer value for sports fans converted into sports betting.”

on SharpLink Gaming Ltd.

Founded in 2019 and headquartered in Minneapolis, MinnesotaSharpLink is a leading online technology company that connects fans of sports, tournaments and sports sites with relevant and timely sports betting content. SharpLink uses proprietary and intelligent online conversion technology to convert sports enthusiasts into sports bookmakers for licensed online sports betting operators. SharpLink’s smart C4 sports betting conversion platform provides and identifies the best sports betting offerings and experiences for each specific user. Using advanced behavioral modeling and tracking techniques powered by artificial intelligence, and by analyzing user behaviors past and present, we serve sports fans with personalized betting offers specifically linked to each fan’s favorite sports, teams and players. In addition, SharpLink specializes in helping sports media companies develop innovative strategies, products and solutions to drive deep customer interaction with interactive sports and mobile applications. SharpLink is powered by industry veterans with several successful exits in the athletics segment. For more information, please visit the SharpLink website at www.sharplink.com.

forward-looking statements

This statement contains forward-looking statements that are subject to various risks and uncertainties. This data includes data regarding the expected growth of the online betting industry, and the expected benefits to the company resulting from the acquisition four cubesThe ability of the company to generate the same or similar revenues four cubes Following the acquisition, the Company’s ability to effectively integrate FourCubed technologies and processes into its business, the potential growth of the FourCubed business, the Company’s ability to grow its business, the potential benefits of the Company’s products, services, and technologies and other statements that are not historical facts, including statements that may be accompanied by the words “intends “may,” “will,” “plans,” “expects,” “expects,” “projects,” “expects,” “estimates,” “goals,” “believes,” “hopes,” “potential” or Similar words. Actual results may differ materially from those shown in these forward-looking statements due to certain factors, including, but not limited to, the Company’s ability to successfully manage the integration of FourCubed business and technologies into its operations, the Company’s ability to achieve profitable operations, government regulations online betting, Customer acceptance of new products and services The effects of the spread of Coronavirus (COVID-19) and future measures taken by the authorities in the countries in which we operate our operations, Demand for our products and our customers Economic situation, Impact of competitive products and prices, Long sales cycle, Company property rights, Company capacity to obtain the capital resources needed to finance its business, and other risk factors detailed in the company’s annual report and other filings with the US Securities and Exchange Commission. The company assumes no responsibility to update the forward-looking statements in this statement.

Contact info:
Sharplink Investor Relations: Sharplink Media Relationships:
SharpLink Gaming Ltd. hot paper lantern
Dodi HandyCommunications Manager Michael AdornoVice President of Communications
Phone: 407-960-4636 Tel: 212-931-6143
Email: ir@sharplink.com Email: madorno@hotpaperlantern.com

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source: SharpLink Gaming Ltd.

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