Affiliate Marketing

Sovrn Holdings, Inc. Acquires Monetizer101 to Expand Affiliate Marketing Tools for Publishers

Boulder, Colo.And 29 July 2021 /PRNewswire/ — Sovrn Holdings, Inc., a publisher-focused technology company, today announced the acquisition of Monetizer101, the leading provider of price comparison and merchant shopping solutions for publishers. Monetizer101 provides both price comparison shopping and merchant tools as well as in-depth reports that help publishers improve conversion rates and increase revenue.

“Monetizer101 focuses on providing easy-to-use tools that help publishers create valuable experiences for their readers, while saving time and resources,” he said. Nicola Ghazi, CEO of Monetizer101. “At Sovrn we’ve found a partner who shares our view that putting the right tools in the hands of publishers can help them get more of their commercial content.”

Sovrn and Monetizer101 state a commitment to help publishers and independent creators benefit from the growth of e-commerce. Walter Knapp, CEO of Sovrn. “This acquisition brings another fast-growing revenue stream to publishers, enabling them to offer price and merchant options to consumers. The result is higher conversion rates for merchants and higher returns for publishers.”


Sovrn provides products and services to thousands of online publishers to help them understand, operate, and grow their businesses. Soffern is headquartered in Boulder, Colorado, and has offices in San FranciscoAnd New YorkAnd San Diego and London.

With thousands of customers running ads, affiliate marketing, and data products across 40,000 websites, Sovrn reaches nearly 500 million active consumers with more than 3.5 billion page views daily. Sovrn has been a technology leader in online publishers since its founding and has been recognized by IAB, JICWEBS and TAG for its role in fighting fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don’t.

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