After months of wrangling over whether Twitch should allow gambling content on its website, the platform made the decision to restrict its promotion by creators.
In a creator update shared with users today, Twitch announced that it will block links and referral codes to gambling sites. They claim that this measure will prevent mischief and deception.
“To prevent mischief and scams generated by questionable gambling services that sponsor content on Twitch, we will prohibit the sharing of links and/or referral codes to sites that offer slots, roulette or dice,” the ad says. “We will continue to monitor gambling-related content and update our approach as needed.”
This change will not take effect immediately. Instead, content creators will have until August 17th to remove this content from their channels.
Throughout July, the major creators opposed gambling on Twitch, saying it should be banned entirely. While that’s not a decision Twitch made, removing affiliate links and codes is a step in that direction.
In late June, European Slovakia chose to ban Twitch entirely after one of the creators in the region broadcast themselves illegally playing poker. Then, we saw creators ask Twitch to take action to remove this type of content from the entire platform with concerns that it could cause negative repercussions for all creators.
As Twitch shared in its update, the rules for gambling streams could change in the future while they continue to monitor the situation, but for now there don’t appear to be any further plans.