Affiliate Programs

Ways to Execute Affiliate Marketing on Your Website

Ways to Execute Affiliate Marketing on Your Website
Written by publishing team

  • Affiliate marketing is performance based, and commissions are paid only on sales made.
  • There are different forms of affiliate marketing. An organization can choose to use only one style or combine different methods.
  • Affiliate marketing depends on the quality of the content created. The content should relate to the end user and induce them to purchase your products and services.

Affiliate marketing is a multibillion dollar industry and it’s how a lot of sites make their money through referrals and commissions. Here is an overview of the main affiliate techniques and some top tips to make them matter.

Whether you run a successful news site, comparison website, or blog, affiliate marketing allows you to showcase other companies’ products or services and receive income. The most popular industries for affiliate marketing include fashion, financial services, and online betting.

When you drive traffic to your site, you become a “publisher” and can reach different companies (known as merchants) and market their products. They will usually give you a tracked affiliate link, which looks a bit longer than a regular link and has a reference, known as an ab tag. Most affiliates have login information and a network where you can see your clicks and conversions. Big players in the industry include admitad, CJ Affiliate (formerly Commission Junction), Awin and Rakuten – and they have access to thousands of companies looking to promote products and thousands of companies looking to sell them.

But affiliate marketing comes in many different shapes and forms. Here are three different ways to use affiliate marketing on your website plus some additional helpful tips when partnering with an affiliate marketing company.

If you run a site where people listen to your voice or respect your opinion, you can include links to products in your articles or scripts.

For fashion bloggers, it’s common to see links to where readers can buy a new lipstick, handbag, or dress – and the blogger usually receives a commission for any successful sales.

Trusted personalities in an industry are also involved in affiliate marketing. In England, Martin Lewis, also known as a money-saving expert, recommends hundreds of financial products across his site for things like credit cards, loans and insurance. When he recommends a financial product, he includes a link to where you can apply or get it. And with some products exclusive to him and his site, it’s no surprise that his company sold for more than $100 million in 2012. Lewis sends out weekly emails filled with money-saving tips and deals, also filled with affiliate links.

Banners

Showcases for flashing banners have become fleeting, but it’s no longer out of date. Banners are among the most powerful conversion tools, especially in the world of online betting.

They usually offer free bets and live odds, sometimes updated in real time, any publisher that promotes these offers (especially on sports sites) will get a commission for every subscription they bring in.

comparison tables

For insurance and financial products, the role of comparison tables can be a simple way to compare price, duration, and what’s included in the package. This could be a simple table, like a guarantor loan comparison chart, with a few columns and a “Apply Now” or “See Deal” button attached to an affiliate link so that users click on it, being taken to a tracked page. You earn commission if the transaction is completed.

Other affiliate opportunities include adding an API or a live form to your website. Any completed inquiries on your own site are sent in real time to your partner. While there is some development work required, this can be a successful way to improve conversions and speed up the application process.

Additional Tips for Success in Affiliate Marketing

Affiliate marketing is a strategy that helps attract customers to your business. According to Supermetrics, 81% of brands today rely on affiliate marketing to build their customers.

Here are some helpful tips that you can apply when using affiliate marketing.

Use cookies.

Cookies are small pieces of data that remain on your browser once you visit a website. It is important as an affiliate to maximize cookies so that you can get as much commission as possible. This includes asking users to sign up for cookies and agreeing with your merchant to allow a cookie for 30 or 60 days. This means that if anyone clicks on an affiliate product through your website and converts within 30 or 60 days, you’ll still receive the commission – ideal for those who abandon their shopping carts, but then come back weeks later to complete the purchase.

First click or last click?

Some affiliate programs have different rules when it comes to the first or last click rule, so it’s important to confirm this early. What this indicates is that when someone buys a product, they are likely to go through different websites. They may have found the new Air Jordans through your blog, but left, they clicked on a Facebook ad and a week later found it through a Google search. Do you still get commission? If you agree to the first click rule, then yes. If you agree to the last click rule, no. But there’s a chance that they only found out about it because of you, so maybe you deserve something! This must be agreed in advance with your business partner.

Be your boss’s best friend

Most affiliate partnerships hire an account manager. Your account manager may tell you when there are special offers or new products to promote. But it is important that you talk to them regularly and be on their best side, because they can increase your commission if you are sending large traffic. They can also give you an exclusive deal and increase your salary even more.

Choose an appropriate location and be consistent.

According to Ahrefs, choose a niche that focuses on a particular product category and focus on that niche. Having a certain niche narrows your audience and helps you rank higher in search engines. Choose a major that you are interested in. This will ensure that you remain motivated to continue creating content.

If you are outsourcing content, work with seasoned experts in the field to ensure you have a regular source of trustworthy, high quality content.

Find affiliate programs you can join.

Affiliate programs are online arrangements where the affiliate website earns a commission from sending traffic to an online merchant website. According to Ahrefs, there are three types of affiliate programs you can participate in: high-paying, low-volume, low-paying, high-paying, high-paying, and high-volume affiliate programs.

Drive traffic to your affiliate website.

Your sales will depend heavily on your website traffic. To achieve this, you can pay for traffic to your site through PPC ads. However, it is important to note that paid traffic is expensive, and you must ensure that the cost incurred leads to sales to minimize losses.

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publishing team