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What Does it mean When Someone Says “Link in Bio” on Instagram?

What Does it mean When Someone Says “Link in Bio” on Instagram?
Written by publishing team

Maintaining a good social media presence is an important part of online marketing. Instagram has become so much more than just a convenient place to view photos and send text messages to your friends. Business owners have taken the opportunity to convert regular Instagram users into customers.

They use many different methods to promote their brand and create a name for themselves. Some of these methods have led to new conventions and new ways of using Instagram. For example, the trend of publishing a “link in a resume” is closely related to self-promotion.

What is “Link in Bio” on Instagram

When someone says “link in bio” in an Instagram post, it’s a call to action for a customer. They invite you to visit their profile and check their bio, which contains a URL that leads you to an external website.

Instagram has a specific policy on posting links that can lead users away from their website or app. Although you can post links in your regular posts, users will not be able to click on the URL.

In other words, they will have to copy and paste the link or open another window in their browser and type in everything. Since the ad space on Instagram is free, it makes sense that they decided to limit it.

The link in your bio is the only clickable link.

Only one link in the bio for each user

Many influential people and companies on Instagram will refer you to the link in their bio on their posts. They use it to promote their latest products or services. But you can only use one link on your resume page, so you’d better make it relevant.

Your Instagram bio is only 150 characters long, so use your words wisely.

If you choose to register as a business account and have more than 10,000 followers, you can also put links in each story. This is a useful feature, but it is not available until your verified account is large. If you are just starting to build a brand on Instagram, you should focus on the bio for now.

How to use your Instagram Bio Link

Since there is room for one clickable URL in your bio, you should make the most of it. Once you get the customers’ attention, you should try to build loyalty so that they come back.

Here are some ideas for your bio:

  1. Add a link to your best product. If the product is already popular, it makes sense to put the website on your resume. Choose something that will attract people, and then your customers will be inspired to browse other things that you offer. Next, design your website so that users enjoy exploring your other products or services.
  2. Make a new product promotion or big sale. Use the hype on social media to increase your sales. Remember to mention the discounts and maybe give out promotional codes.
  3. Give people free samples of your product, or host a free gift. Free stuff always attracts more customers, especially if there is a time limit involved.
  4. Let your followers know who you are. You can set the link to your About Us page and bring it closer to you.
  5. Invite people to watch your video, read your blog, or listen to your podcast. You can use any of these formats to communicate honestly with your audience. Remember that no one likes scandalous and generic ads but people enjoy discovering high quality content.

How to Use Hashtags in Your Resume

Fortunately, Instagram provides an option to include hashtags in your bio, which can be hyperlinked. Also, you can create direct links to other profiles by tagging them. This is how you do it:

  1. Log in to your Instagram profile.
  2. Access your profile page.
  3. Look for the “Edit Profile” option.
  4. Click on Bio and then type the username for the desired profile or add hashtags, starting with #.
  5. Save Changes.

Your followers can now click on these tags, and they will be redirected accordingly. Another pro tip is to create your own hashtags, which lead people to your website.

Why is the link in the bio not working?

If you are having trouble accessing web content by clicking on the Bio link, the main reason is that it is not saved properly.

  1. Tap on the person icon in the lower left corner of the app.
  2. Click on Edit Profile.
  3. Drag your web page into a web browser and copy the link (simply typing abc.com may not work).
  4. Copy the URL into the Website box.
  5. Click Done.

Once this is complete, your link should turn into a clickable version. If you type in your website URL, it may not work properly. Copying and pasting a URL directly from your website is a surefire way to ensure link accuracy.

Do Vital Links Drive Traffic?

If you are looking for Instagram analytics, you will have to switch to a business account. Analytics will show you how many people interact with your posts, stories and profile. Although it doesn’t show you who’s visiting, it can give you insight into whether or not your marketing tactics are working.

Your website host should provide you with information about the traffic to your website, but it may not show you where that traffic is coming from.

To switch to business accounts for analytics updates:

  1. Tap on the profile icon in the lower left corner of the app.
  2. Click on Edit Profile.
  3. Click on “Switch to a professional account”.
  4. Click on “Action”.

Follow the verification and setup methods provided by Instagram. You will receive an email once your account is upgraded.

bind restrictions

Instagram is the “Big Brother” when it comes to posting links. As mentioned earlier, even those with business accounts need 10,000 followers before they are allowed to post links to their Instagram Stories.

If you are wondering why that is, you only need to know one word to explain – spammers.

Thanks to the nefarious actions of spammers, scammers, and even trolls, the social media giant has cracked down on content that floods the news and ruins the user experience. It’s actually kind of nice for those who use the app to scroll and discover.

For others, like those trying to become influencers or using the platform to promote their own homemade items or freelance business, it’s an entirely different story. Posting a link in the bio is a workaround for every user.

Frequently Asked Questions

Whether you’re new to Instagram, or still learning, keep reading for answers to more of the most frequently asked questions.

Are Instagram bio links safe?

Unfortunately, Instagram does not check vital links, which means you can’t always trust the links you click. It is best to be careful when clicking on links and visiting web pages. Even though Instagram makes great attempts to reduce spam and scams on the platform, you may fall into the trap of going to an unsafe web page.

Can anyone add a resume link?

Yes. Anyone creating an Instagram account can easily add a link in their bio by clicking on the Edit Profile option and adding the URL to the website box.

Link in your garden

You are now officially ready to liven up your Instagram bio. Keep in mind that even though your website’s homepage is a logical link option, you can shuffle it up from time to time and put a link to something else. Your followers strive for diversity and innovation, so try to be creative and satisfy their needs.

About the author

publishing team