Building a community around your brand is a great way to keep your business thriving. In order to build a strong community, companies must make their brands discoverable to the right audience. Inbound marketing is a great way to attract new eyes to your brand.
In this post, we will discuss everything beginners need to know about inbound marketing. We’ll discuss what it is, how it works, and how you can create an inbound marketing strategy for your wholesale business.
What is inbound marketing?
Inbound marketing is a general marketing technique geared towards making your brand discoverable in order to build awareness of your brand. The purpose of inbound marketing is to connect with any potential buyers, not just those who are ready to buy right away.
Inbound marketing is closely aligned with content marketing. Many inbound marketing methods involve creating and publishing content that is valuable to your audience. This includes video content, social media content, and SEO blog content.
This is different from outbound marketing that targets people who are willing to buy. Some of the common external marketing methods include paid advertising, cold calling, cold email, and other practices that involve more direct selling techniques. Inbound marketing can be part of a digital marketing strategy, but it is not limited to the “digital” aspect.
While outbound marketing can be effective, inbound marketing is a great approach for companies that benefit from long-term relationships and ongoing contracts.
Wholesalers are the perfect candidate for wholesalers because their business model thrives with returning customers rather than always adding new customers.
Why does inbound marketing work?
Inbound marketing is very popular because it works. Let’s take a quick look at some stats and facts that explain why a company benefits from inbound marketing:
- Inbound marketing makes the buyer’s journey more rewarding and engaging
- Since in-house organic marketing is cheaper than displaying paid ads, there is a greater potential for a high return on investment (ROI)
- Inbound marketing is 54% more effective for lead generation than outbound marketing1
- Over a third of buyers find LinkedIn important to sales2
- Sponsored leads are more likely to make more purchases than non-sponsored leads3
Examples of inbound marketing
There are many tactics that you can take when dealing with inbound marketing. Different audiences respond to different tactics, so it’s important to be aware of the different avenues available.
Here are some of the most popular methods of inbound marketing.
Social Media Marketing
Social media marketing is very popular, especially because it gives brands direct access to people from almost any demographic. This includes creating social media content that resonates with your target audience.
The types of content that most social media platforms support include text, video, and images. The video is particularly useful for getting the audience’s attention.
Some of the most popular platforms for social media marketing include Instagram, LinkedIn, and Facebook. Some niche brands may also find success on platforms like Clubhouse, Twitter, and TikTok.
Blog Content Marketing
Blog content is a great way to deliver value to your audience and build trust among potential customers. You can answer questions and provide resources that will come in handy to your target audience.
Search engine optimization (SEO) is one of the most popular ways to distribute blog content. SEO is an acronym for Search Engine Optimization. By applying SEO best practices to your blog posts, marketers can increase their odds of ranking highly in search engine results.
The key to effective blog content marketing is to provide useful information that your target audience is looking for. This will lead to qualified traffic on your site.
You can combine calls to action such as “Join our fan club” with a link to subscribe to your email list or “Subscribe to get more” with a link to your YouTube channel. This way, you can convert your site visitors into members of your community.
Video Content Marketing
Video content marketing is a form of inbound marketing that many businesses use. It is very similar to blog content marketing in the sense that it is designed to build trust and credibility. The only actual difference is the format and the way the information is delivered.
The videos can be published on popular sites like YouTube or Dailymotion, or they can be published to your website via an embedded player.
If you are already creating blog content, we recommend that you reuse the same materials by creating a video on the topic.
Events are a great way to reach your target audience. You can sponsor events, set up a booth at an event, or even host one of your own. Attending industry-specific events, such as conferences and trade shows, is also a good idea to stand out to potential clients.
The value of using events for inbound marketing is that it gives you a face-to-face connection with your audience, while the other methods we’ve mentioned are done online.
How to create an internal marketing strategy
There are a lot of different ways to build an inbound marketing strategy because there are so many approaches you can take. However, there are some basic steps that wholesalers can take to create their own great inbound marketing strategy.
Let’s go through these steps.
1. Define your audience
First and foremost, identify the audience you are trying to attract. Think about who you serve in terms of the type of business that will buy from you and the decision makers who will eventually place an order. Determine why they need your work, and what pain points you solve for them.
Specify the details of your ideal customer regarding where they are, the size of the company, and things like that. This will help you create buyer personas so you stay crystal clear about who you’re trying to reach.
2. Choose a method
As we covered above, there are quite a few marketing methods that wholesalers can use in their inbound marketing strategies. The methods you choose depend on your audience, your budget, and your business.
For example, companies with access to more resources may host events dedicated to in-person interaction, while companies just starting out may rely more on DIY social media marketing.
No matter which way you go, high-quality content is a must. Also, make sure that your content offers real value.
3. Plan your campaign
Then, it’s time to plan your campaign. If you’re using some form of content marketing, you’ll need to create a timeline of when the various materials will be published. Find out when content was created and the purpose of each piece of content.
If you plan to use blog content, for example, do some keyword research to see what people are searching for. Check Google search results to see if different keywords make sense in your brand context.
If you’re more inclined towards social media marketing, check your competitors’ pages to see what kind of content they post and which posts get the most engagement.
4. Create your own marketing materials
This step will look slightly different for each strategy, depending on the methods you plan to use. No matter what content you create, focus on quality and value. Use high quality photos and videos. Be intentional with everything you create.
You need to be very clear in your messages. The language you use in your content, whether it’s video text or image captions, should be phrased to speak directly to your target audience.
It’s also a good idea to include questions and statements that will engage your audience or think more about your content.
5. Launch your campaign and track results
With everything planned and prepared, it’s time to launch your own inbound marketing campaign.
Inbound marketing doesn’t end once you launch your campaign. It’s a good idea to track your results and study analytics to make sure everything is working correctly and that you’re reaching your target audience.
Sell on Alibaba.com
Internal marketing efforts are valuable to wholesalers. This marketing methodology helps build more authentic relationships that help create a societal atmosphere. It positions your brand as a brand that your target audience trusts.
Are you looking to take things to the next level in your wholesale business? Start selling on Alibaba.com. Access a suite of professional selling tools to connect with new buyers and continue building your customer base.
Some of our best selling features include demand forecasting tools, advertising, industry analytics, automatic translation tools, customer management, and more.
Create an account on Alibaba.com today and choose “Seller” to be your business. With smart listings and online storefront support, you can start connecting with new buyers in no time at all.
3. https://www.salesartillery.com/blog/bid/199477/20- Stunning-Inbound-Marketing-Statistics