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Which Is the Better Site Builder for Beginners?

Which Is the Better Site Builder for Beginners?
Written by publishing team

When building a website for blogging, business, or a professional portfolio, you will notice that Wix vs. Squarespace is a popular debate. Both platforms are popular with beginners because you can create a website that works well without being a technical expert.

But both are very different from each other, so it is essential to take an in-depth look at them before committing to a purchase.

So which is better: Wix or Squarespace? This article will outline the main characteristics of both to help you make a decision.

Wix vs. Squarespace: Setup

While it’s easy to get started in both Squarespace and Wix, there are some slight differences. Here is a brief summary of the setup process for both.


The two options you can choose from when creating a Wix website

Creating a website with Wix is ​​very simple. After you sign up for an account, you will be given two options. You can either answer a few questions and let Wix ADI (Artificial Design Intelligence) build a website for you, or you can choose to build your site from scratch.

Screenshot of the Wix homepage editor

If you choose to start from scratch, Wix will help you out by showing you a live preview of how your website will look as you build it. You have complete control and can add text, images, and more, wherever you want.

Square Space

Screenshot showing what you can add to your Squarespace homepage

Setting up with Squarespace is simple, too. Like Wix, you can start from scratch and create your home page – and others – just the way you want it. If you prefer, you can also use themes (more on that later).

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Wix vs. Squarespace: SEO

If you are building a website for something you want to grow in the long run, thinking about search engine optimization (SEO) is vital.


Wix has a variety of options when it comes to SEO. Like Squarespace, you don’t have to worry if you’re not an expert in programming. You can create custom URLs, add titles, and choose whether or not you want pages indexed.

Wix also has a useful feature called SEO Wiz, which will help you optimize your site better.

Square Space

Squarespace also handles a lot of SEO for you but still offers a wide variety of customization options.

In Squarespace, you can add descriptions to both your pages and your website. Furthermore, you can edit article URLs and add metadata. You can also add a site address. However, one thing worth bearing in mind is that you cannot integrate third-party SEO tools with Squarespace.

If you want to get a better SEO ranking on Squarespace, take a look at their SEO checklist.

Wix vs. Squarespace: Blogging Capabilities

Writing blog posts is a super effective tool for getting visitors to your website, even if blogging isn’t your primary goal. And when asked if Wix or Squarespace is better for blogging, they are on an equal footing here.


Screenshot highlighting the possibilities of choosing blogging on Wix

With Wix, you can choose whether you want to blog individually, as part of a team, or with a member area. Post management is very simple, and you can import WordPress content if you have previously used this web hosting platform.

Square Space

Screenshot showing a selection of blog posts on Squarespace

Squarespace allows you to easily manage blog posts. You can also segment your content with different files and pages, making it work seamlessly on your website. If you’re new to website ownership, you’ll also appreciate how you can drag and drop items into your Squarespace blog post without much hassle.

Related Topics: Things to Include on Your Freelance Writing Site

Wix vs. Squarespace: Adding and Changing Attributes

Let’s talk about the topics for a moment. Themes are one of the most important aspects of building your site, serving as the foundation of the site.


Screenshot showing some themes you can choose when creating a Wix website

Wix has a wide range of topics on its website. Wix has dozens of themes on its template page, so you’re sure to find something that matches the purpose of your site.

Just keep in mind that while you can edit the content on your Wix website and move things around, you can’t change the theme without creating an entirely new site.

Square Space

Example of themes you can choose in Squarespace

When it comes to Squarespace, most people choose this platform due to how beautiful its features are. You can find a variety of stylish themes on their template page, and you can even take a test to help you narrow down the best themes for your site.

Unlike Wix, Squarespace allows you to change your website template whenever you want. You can do this as much as you want, and you don’t need to have your first topic in place for a certain amount of time.

Related Topics: Best Squarespace Templates to Showcase Your Photos and Art

Wix vs. Squarespace: Pricing

Paying for a professional website is an important investment, whether you choose Wix, Squarespace, or another provider. So, it’s a good idea to look at the prices – and more importantly – what you get with those membership fees.


Wix has a free package with limited capabilities. You can create a simple website but you will not have a custom domain.

You can also find many paid plans; The items that are most important to you are listed below:

  • Combo: $18 per month; $14 per month when paid annually in advance. Features include a dedicated domain and 3GB of storage space.
  • Unlimited: $23 a month; $18 per month when paid annually in advance. Benefits include 10 GB of storage and a free visitor analytics app for one year.
  • VIP: $47 a month; $39/month when purchased annually in advance. Benefits include adding a professional logo, priority customer service, and a $75 advertising coupon.

All domains assigned with Wix are free for one year, after which you have to pay a renewal fee. Wix has a bunch of other plans as well, which you can check out here.

Square Space

Squarespace also has a wide range of plans. You will find a list of the following:

  • Personal: $16 a month; $12 per month when paid annually. Benefits include adding a maximum of two contributors, plus unlimited bandwidth and storage.
  • Business: $26/month $18/month when paid annually. Benefits include adding unlimited contributors and a free Google professional email address for one year.
  • Basic Trade: $35 a month; $26/month when paid annually. Features include e-commerce analytics and synchronization of your products on social media.
  • Advanced Trade: $54/month; $40/month when paid annually. Benefits include abandoned cart recovery and the ability to sell subscriptions.

As with Wix, all Squarespace custom domains are free for a year. To keep it longer, you’ll need to pay for renewal. You can find more information about Squarespace’s plans on their pricing page.

Wix vs. Squarespace: Monetization

One of your goals for creating a website might be to monetize it later. You can do this through e-commerce, affiliate marketing, and a host of other methods.


Wix allows you to promote its services through your own website and earn money through the Wix Affiliate Program. You can also add advertising banners to promote other products and businesses.

In addition, you can write sponsored posts, sell products with specific plans, and also create membership plans.

Square Space

Squarespace similarly allows you to sell items and start various affiliate marketing projects. And like Wix, you can sell products on your site and create members-only content.

Squarespace also has a partnership program that allows you to earn money by promoting the web builder.

Wix vs Squarespace: Which do you prefer?

When it comes to Wix vs. Squarespace, the best option is the one that best suits your goals. But it also comes down to which one you prefer to use; You are more likely to stick with website development in the long run if everything is a little less stressful.

Some content creators argue that you can’t get a good Google ranking with one or the other. Others hate both. However, the truth is that you will run a successful website if you stay consistent and provide value to your audience.

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